rey
Worth a lookShows demand growing +118.4% this quarter, but high returns (11.2%) keeps it on the watch list.
Growth
Incredible+118.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$29.00avg listing price — sweet spot $15–$100
Price range
Incredible$14.81–$64.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great136.77avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 49K searches
Returns
Bad11.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, rey is a $26K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
rey market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $15K–$22K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #2,190
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 64%
- Out of stock
- 3.1%
- Avg brand age
- 36 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
30
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
16%
- Ruikajia21%
- ELEGAWHISPR21%
- Jazwares Costume Play14%
- Rodwake12%
- Little Adventures11%
- Heodols7%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +118.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 20.7×
Top rey search terms
- rey costume girls18K/yr
- girls star wars costume10K/yr
- star wars girls costume6K/yr
- rey costume kids5K/yr
- star wars rey costume kids5K/yr
- rey star wars costume girls5K/yr
Top rey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Large(9-10 Years))
ELEGAWHISPR$21.073.9★28 rev
Girls Deluxe Star Wars Rey Costume | Kids Jedi Outfit for Parties Halloween and Themed Events Medium
Jazwares Costume Play$43.095.0★6 rev
ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Medium(6-8 Years))
ELEGAWHISPR$21.953.9★28 rev
Ruikajia Rey Costume Chewbacca Rhinestone Princess Leia Costume Darth BB8 R2D2 (beige 3 Years)
Ruikajia$14.814.5★453 rev
Ruikajia Rey Costume Chewbacca Rhinestone Princess Leia Costume Darth BB8 R2D2 (Beige 6 Years)
Ruikajia$18.944.4★43 rev
Newest
by launch date
STAR WARS Grogu Girls Short Sleeve Shirt and Short Set for Toddler and Big Kids
STAR WARS$17.8913 rev
ELEGAWHISPR 4 Pcs Rey Costume for Girls Halloween Deluxe Jumpsuit Kids Cosplay Outfits with Belt Bracer Accessories Set (Large(9-10 Years))
ELEGAWHISPR$21.0728 rev
Star Wars Darth Vader Official Youth Halloween Dress - Printed Dress with Detachable Cape Gauntlet Gloves and Headband Small
Jazwares Costume Play$19.4922 rev
Star Wars Chewbacca Toddler Costume - Hooded Jumpsuit Booties Bag Kids Halloween Outfit - Officially Licensed 4T
Fun Costumes$58.936 rev
Girls Deluxe Star Wars Rey Costume | Kids Jedi Outfit for Parties Halloween and Themed Events Medium
Jazwares Costume Play$43.096 rev
Trending
90-day click momentumSTAR WARS Grogu Girls Short Sleeve Shirt and Short Set for Toddler and Big Kids
STAR WARS$17.894.9★
Girls Ren Faire Dress Elf Ears Kids Medieval Renaissance Costumes Victorian Halloween Outfits Over 3 Years Red
Rodwake$22.734.1★
Rodwake Girls Ren Faire Dress Elf Ears Kids Medieval Renaissance Costumes Victorian Halloween Outfits Over 3 Years Green
Rodwake$28.984.1★
STAR WARS The Mandalorian Grogu Little Girls UPF 50+ One Piece Bathing Suit Green/Coral
STAR WARS$22.824.5★
Rodwake Girls Ren Faire Dress Elf Ears Kids Medieval Renaissance Costumes Victorian Halloween Outfits Over 3 Years Red
Rodwake$24.174.1★
What buyers say about rey
What buyers praise and complain about, mined from review topics.What buyers love
“fit great”
“Loved well made”
“Very soft”
“Cute and comfy daughter loved it for May the 4th”
“This was a great value”
“exactly like the picture”
What buyers complain about
“Doesn't match the picture”
“Damage used item”
“Size doesn't match”
“extremely cheap”
Top return reasons
Common questions
- Is rey profitable to sell on Amazon United States?
- The niche generates $26K/yr across 39 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +118.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the rey niche?
- 15 brands and 30 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in rey?
- Top complaints mined from reviews: Advertised Vs Actual Product, Product Condition, Size-Overall. The return rate is 11.2% — above our launch gate.
- When does demand for rey peak?
- Demand peaks in Sep–Oct; the busiest month runs 20.7× the quietest.
- What does it cost to enter the rey niche?
- Listings span $14.81–$64.56; the average listing price is $29.00 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.