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Returns and Refunds

Fail

Demand is soft, at -73.4% this quarter, so Returns and Refunds is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$87K/yr1.7M searches / yr
90-day growth
-73.4%search demand this quarter
Competition
46%top-5 click share · 33 brands · 56 sellers

Flapen Score

Returns and Refunds against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Returns and Refunds is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Returns and Refunds market on Amazon at a glance

Shoppers on Amazon United States searched for Returns and Refunds 1.7M times last year and spent an estimated $87K. The top 5 brands take 49% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -73.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-73.4%
Conversion, latest week
0.3%
Market size, estimated
$87Ka year
Peak month
August2.0× the quietest month
Top search term
returns and refunds492K searches a year

02 · Price

A sale here is worth $19.56.

Listings sell for $19.56 on average, from $1.97 to $122.27. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $19.56 that is $0 to $2K a year per listing.

Average price
$19.56inside the $15 to $100 sweet spot
Price range
$1.97–$122.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #2,404 within Earrings. It carries 4,434 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
63%
Out of stock, average day
6.8%
Average rank
#2,404in Earrings
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
4,434per listing
Listings tracked
40

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Returns and Refunds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 rising

Sellers

56

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

46%

Top 20: 84%

Open market

43%

  • Brand 112%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Returns and Refunds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Returns and Refunds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • returns and refunds492K/yr
  • returns and refunds my orders1.2M/yr
  • contact seller about my order9K/yr
  • returns and refunds my recent order21K/yr
  • transactions page on my account3K/yr
  • putting things in order book4K/yr
  • devoluciones y reembolsos5K/yr
  • pay my amazon bill online to synchrony bank2K/yr
  • putting things in order to help my loved ones1K/yr

Reviews and returns

What reviews say buyers love and hate about Returns and Refunds

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
29%of negative reviews mention “Size-Overall”
10.3%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Returns and Refunds questions

Answered from the same tracked data.