Retirement Hat

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

+49.7%

Conversion, latest week

2.9%

Market size, estimated

$27Ka year

Top search term

retirement hats for men15K searches a year

Listings sell for $17.25 on average, from $11.52 to $20.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.25 that is $0 to $2K a year per listing.

Average price

$17.25inside the $15 to $100 sweet spot

Price range

$11.52–$20.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #16,950 within Baseball Caps. It carries 66 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

11.2%

Average rank

#16,950in Baseball Caps

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

66per listing

Listings tracked

46

27 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

8Amazon's first-year sales bar

Average brand age

30 months