Restraints

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months

448K

Growth, 90 days vs prior 90

-14.6%

Conversion, latest week

2.2%

Market size, estimated

$249Ka year

Peak month

February2.2× the quietest month

Top search term

restraints144K searches a year

Listings sell for $25.11 on average, from $22.02 to $31.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $25.11 that is $6K to $13K a year per listing.

Average price

$25.11inside the $15 to $100 sweet spot

Price range

$22.02–$31.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

4.0%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #3,346 within Belts. It carries 32 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

12.0%

Average rank

#3,346in Belts

Average rating

3.93 starsAmazon United States average 4.42 stars

Average reviews

32per listing

Listings tracked

6

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months