Rent the Runway

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

440K

Growth, 90 days vs prior 90

-20.8%

Conversion, latest week

0.0%

Market size, estimated

$11Ka year

Peak month

October2.1× the quietest month

Top search term

rent the runway220K searches a year

Listings sell for $61.96 on average, from $4.03 to $6477.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $61.96 that is $0 to $6K a year per listing.

Average price

$61.96inside the $15 to $100 sweet spot

Price range

$4.03–$6477.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

10.2%of orders · Amazon United States median 2.1%

16% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #44,861 within Dresses. It carries 585 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

16%

Prime listings

96%

Out of stock, average day

8.1%

Average rank

#44,861in Dresses

Average rating

3.63 starsAmazon United States average 4.42 stars

Average reviews

585per listing

Listings tracked

268

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months