rent the runway
Skip itWeak search conversion (0.0%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Great$61.96avg listing price — sweet spot $15–$100
Review moat
Good585.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Returns
Bad10.2%return rate — above 5% kills the launch gate
Market size
Bad$11K$11K/yr · 440K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$4.03–$6477.29cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, rent the runway is a $11K/yr Amazon United States market (440K searches/yr). The top 5 brands hold 28% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
rent the runway market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $124K–$155K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #44,861
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 16%
- Out of stock
- 8.1%
- Avg brand age
- 30 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
97 rising
Sellers
44
Top-5 brand share
28%
Top 20: 66%
Top-5 click share
10%
Top 20: 28%
Open market
70%
- Victor Alfaro Collective9%
- Louna5%
- Derek Lam Collective5%
- Slate & Willow4%
- Diane von Furstenberg4%
- Sweet Baby Jamie4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
Top rent the runway search terms
- rent the runway220K/yr
- rent the runway pre-loved clothing129K/yr
- pre loved30K/yr
- preloved14K/yr
- rent the runway dress15K/yr
- rent the runway dresses8K/yr
- rent the runway pre-loved dress6K/yr
- pre-loved10K/yr
- rent the runway pre-loved7K/yr
Top rent the runway products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Koch Collective Rent the Runway Pre-Loved Stripe Tweed Coat Grey Small
Koché Collective$27.703.6★10 rev
Adam Lippes Collective Rent the Runway Pre-Loved Red Tweed Sheath Red 4
Adam Lippes Collective$9.613.2★8 rev
Jild Real Lambskin Leather Skirts for Women High Waist Classical Mid Length Going Out Skirt with Stylish Patchwork (Skirt-Burgundy-XS)
Jild$129.893.9★162 rev
Louna Rent the Runway Pre-Loved White Fair Isle Sweater White Small
Louna$13.253.1★5 rev
Thakoon Collective Rent the Runway Pre-Loved Crochet Sleeveless Sweater Multicolored Small
Thakoon Collective$10.963.1★2 rev
Newest
by launch dateJild Real Lambskin Leather Skirts for Women High Waist Classical Mid Length Going Out Skirt with Stylish Patchwork (Skirt-Burgundy-XS)
Jild$129.89162 rev
Saylor Rent the Runway Pre-Loved Emerald Rosemary Lace Dress Green Small
Saylor$23.413 rev
Diane von Furstenberg Rent the Runway Pre-Loved Isha Top Multicolor 2
Diane von Furstenberg$16.525 rev
Tome Rent the Runway Pre-Loved Black Sash Front Blouse Black Medium
Tome$15.690 rev
Ladies Blazer Tweed Herringbone Wool Classic Smart Casual Vintage Rust Brown - Camel 16
TruClothing$136.5032 rev
Trending
90-day click momentumDiane von Furstenberg Rent the Runway Pre-Loved Isha Top Multicolor 2
Diane von Furstenberg$16.523.9★
Koch Collective Rent the Runway Pre-Loved Stripe Tweed Coat Grey Small
Koché Collective$27.703.6★
Adam Lippes Collective Rent the Runway Pre-Loved Red Tweed Sheath Red 4
Adam Lippes Collective$9.613.2★
Tome Rent the Runway Pre-Loved Black Sash Front Blouse Black Medium
Tome$15.690.0★
Nicholas Rent the Runway Pre-Loved Noura Maxi Multicolored 6
Nicholas$32.243.7★
What buyers say about rent the runway
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“So comfortable”
“Excellent material”
“soft fabric”
“Great Quality Layerable Shirt for Everyday Wear”
“Pretty colors”
“Comfortable and stylish”
“Easy carefree lightweight”
“Worth it”
“Exactly as described”
What buyers complain about
“Just too long”
“super cheap made”
“material was thick”
“Cheap material”
“It is more sheer than I expected”
“Pricey”
“it makes it not see through”
“style not as expected”
“Poor quality stitching”
“It just not wide enough for my thick shoulders”
Top return reasons
Common questions
- Is rent the runway profitable to sell on Amazon United States?
- The niche generates $11K/yr across 268 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the rent the runway niche?
- 97 brands and 44 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 28% of demand.
- What do buyers complain about in rent the runway?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 10.2% — above our launch gate.
- When does demand for rent the runway peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the rent the runway niche?
- Listings span $4.03–$6477.29; the average listing price is $61.96 (sweet spot $15–$100). The average incumbent carries 585 reviews — the moat a new listing must climb.