reloj invicta
Skip itPrices mostly outside the sweet spot ($25.90–$4509.07) — this niche doesn't clear our bar today.
Market size
Incredible$11.9M$11.9M/yr · 10.5M searches
Competition
Great35%top-5 click share — an open shelf
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Avg price
Okay$297.49avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad12,865.96avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$25.90–$4509.07cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, reloj invicta is a $11.9M/yr Amazon United States market (10.5M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
reloj invicta market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $11.9M–$14.9M
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #744
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 63%
- Out of stock
- 1.3%
- Avg brand age
- 52 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
98
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
35%
Top 20: 72%
Open market
6%
- Invicta54%
- Timex16%
- Fossil14%
- UnaMela6%
- Casio3%
- SEIKO2%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +11.5% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×
Top reloj invicta search terms
- invicta1.8M/yr
- citizen eco drive men1.0M/yr
- omega watches for men862K/yr
- bulova778K/yr
- tag heuer watches men869K/yr
- timex expedition591K/yr
- reloj invicta579K/yr
- invicta pro diver401K/yr
- field watch287K/yr
- timex expedition watches for men367K/yr
Top reloj invicta products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Invicta Mens 6981 Pro Diver Collection Chronograph Black Dial Black Dress Watch
Invicta$71.964.7★15,776 rev
Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver
Fossil$136.104.6★6,646 rev
Timex Mens T49831 Expedition Rugged Analog Black Resin Strap Watch
Timex$41.374.3★2,964 rev
Watch Winder for Automatic Watches: Automatic Single Watch Winder Box with Japanese Quiet Motor Rotating Watch Case in Black Carbon Fiber Leather Gifts for Men & Collectors
UnaMela$26.874.2★1,171 rev
Invicta Mens 0073 Pro Diver Collection Chronograph 18k Gold-Plated Watch
Invicta$74.134.6★23,932 rev
Newest
by launch dateWatch Winder for Automatic Watches: Automatic Single Watch Winder Box with Japanese Quiet Motor Rotating Watch Case in Black Carbon Fiber Leather Gifts for Men & Collectors
UnaMela$26.871,171 rev
Timex Mens Easy Reader 38mm Watch Silver-Tone Case Blue Dial with Black Leather Strap
Timex$36.8512,607 rev
Casio Casual Watch AE-1500WH-5AVCF
Casio$29.3823,719 rev
Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver
Fossil$136.106,646 rev
Fossil Mens Watch Neutra Quartz Stainless Steel and Leather Chronograph Watch for Men Color: Smoke Amber
Fossil$122.286,646 rev
Trending
90-day click momentumFossil Mens Watch Neutra Quartz Stainless Steel and Leather Chronograph Watch for Men Color: Smoke Amber
Fossil$122.284.6★
Fossil Mens Watch Neutra Quartz Stainless Steel and Chronograph Leather Watch for Men Color: Silver Brown
Fossil$127.484.6★
Watch Winder for Automatic Watches: Automatic Single Watch Winder Box with Japanese Quiet Motor Rotating Watch Case in Black Carbon Fiber Leather Gifts for Men & Collectors
UnaMela$26.874.2★
Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver
Fossil$136.104.6★
Invicta Mens 0073 Pro Diver Collection Chronograph 18k Gold-Plated Watch
Invicta$74.134.6★
What buyers say about reloj invicta
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful watch, good quality”
“Excellent value”
“As advertised”
“with a durable case”
“Awesome design”
“The fit is decent with the band”
“It looks stylish”
“easy enough to understand”
“comfortable to wear”
“Very quiet and works great”
What buyers complain about
“Broke”
“Cheaply made”
“Came with low battery”
“Small”
“NOT WATER PROOF”
“Doesnt work”
“The mounting point for the strap broke off”
“Looks like a very expensive watch”
“Its not the brightest glow Ive seen”
“Accuracy is terrible”
Top return reasons
Common questions
- Is reloj invicta profitable to sell on Amazon United States?
- The niche generates $11.9M/yr across 51 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the reloj invicta niche?
- 11 brands and 98 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in reloj invicta?
- Top complaints mined from reviews: Durability, Quality-Overall, Battery Life. The return rate is 4.3%.
- When does demand for reloj invicta peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the reloj invicta niche?
- Listings span $25.90–$4509.07; the average listing price is $297.49 (sweet spot $15–$100). The average incumbent carries 12,866 reviews — the moat a new listing must climb.