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Religious

Fail

Shoppers spend an estimated $11K a year here, so Religious is a Fail.

Flapen Score
23
23 / 100
Ranks 16,633 of 16,930 Clothing, Shoes & Jewelry niches · −22 vs the category median of 45
Market size
$11K/yr204K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
90%top-5 click share · 7 brands · 8 sellers

Flapen Score

Religious against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Religious is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Religious market on Amazon at a glance

Shoppers on Amazon United States searched for Religious 204K times last year and spent an estimated $11K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
0.6%
Market size, estimated
$11Ka year
Peak month
December9.8× the quietest month
Top search term
religious123K searches a year

02 · Price

A sale here is worth $9.75.

Listings sell for $9.75 on average, from $5.44 to $16.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.75 that is $0 to $975 a year per listing.

Average price
$9.75under the $15 to $100 sweet spot
Price range
$5.44–$16.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$975
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #965 within Pendant Necklaces. It carries 1,601 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#965in Pendant Necklaces
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,601per listing
Listings tracked
7

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Religious products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

8

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

5%

  • Brand 160%
  • Brand 210%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (1 brand, 5%)

Demand

Religious search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.8×

Search terms

Top Religious search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • religious123K/yr
  • christian christmas gifts57K/yr
  • religious christmas gifts24K/yr

Reviews and returns

What reviews say buyers love and hate about Religious

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gifting Purpose”
27%of negative reviews mention “Size-Overall”
1.1%of orders come back
“The cross was to small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Religious questions

Answered from the same tracked data.