Reindeer Hat

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

-39.5%

Conversion, latest week

0.8%

Market size, estimated

$20Ka year

Peak month

December85.6× the quietest month

Top search term

antler hat15K searches a year

Listings sell for $22.78 on average, from $9.90 to $34.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.78 that is $0 to $2K a year per listing.

Average price

$22.78inside the $15 to $100 sweet spot

Price range

$9.90–$34.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.8%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #37,035 within Skullies & Beanies. It carries 188 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

41%

Out of stock, average day

16.3%

Average rank

#37,035in Skullies & Beanies

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

188per listing

Listings tracked

29

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months