Is Registry profitable to sell on Amazon United States?

Flapen scores Registry 26 out of 100 on Amazon United States, a Fail. Shoppers spend $93K a year across 5 tracked products. Search demand grew +10.1% in the last 90 days.

How competitive is the Registry niche on Amazon United States?

5 brands and 12 sellers compete in Registry on Amazon United States. The top 5 Registry products take 100% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Registry?

Registry buyers on Amazon United States complain most about Allergies, Comfort-Overall, and Absorbency. An estimated 3.0% of orders come back.

What does it cost to enter the Registry niche?

Registry sells for $28.97 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.48 to $50.40. The average product has 4,505 reviews, the count a new listing must catch up to.

Registry

Fail

The top 5 products take 100% of clicks, so Registry is a Fail.

Flapen Score: 26
26 / 100Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 45
Market size: $93K/yr8.0M searches / yr
90-day growth: +10.1%search demand this quarter
Competition: 100%top-5 click share · 5 brands · 12 sellers

Flapen Score

Registry against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Registry is stronger. Inside it, weaker.

26Fail

This niche Category average

See the method

Market

The Registry market on Amazon at a glance

Shoppers on Amazon United States searched for Registry 8.0M times last year and spent an estimated $93K. All 5 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months: 8.0M
Growth, 90 days vs prior 90: +10.1%
Conversion, latest week: 0.0%
Market size, estimated: $93Ka year
Top search term: registry3.6M searches a year

02 · Price

A sale here is worth $28.97.

Listings sell for $28.97 on average, from $9.48 to $50.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At $28.97 that is $29K to $36K a year per listing.

Average price: $28.97inside the $15 to $100 sweet spot
Price range: $9.48–$50.40
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 1,000–1,250
Revenue per listing a year: $29K–$36K
Returns: 3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Baby Boys. It carries 4,505 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #45in Baby Boys
Average rating: 4.66 starsAmazon United States average 4.42 stars
Average reviews: 4,505per listing
Listings tracked: 5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Registry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Brand 160%
Brand 222%
Brand 311%
Brand 44%
Brand 53%

Search terms

Top Registry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

registry3.6M/yr +14.2%0.0% conv.
baby registry search gift registry by name1.8M/yr -22.4%0.0% conv.
find baby registry415K/yr +48.1%0.0% conv.
find a registry413K/yr +26.4%0.0% conv.
registry search by name232K/yr +57.1%0.0% conv.
registry search248K/yr +20.9%0.0% conv.
gift registry by name search222K/yr +48.1%0.0% conv.
baby registry search name of parents291K/yr -16.5%0.0% conv.
registry by name115K/yr +71.9%0.0% conv.
find a registry for baby112K/yr -11.5%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Registry

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Comfort-Overall”

13%of negative reviews mention “Allergies”

3.0%of orders come back

“Caused A Rash”

A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Registry questions

Answered from the same tracked data.

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