Registry
FailThe top 5 products take 100% of clicks, so Registry is a Fail.
- Flapen Score
- 26 / 100Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 4526
- Market size
- $93K/yr8.0M searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 12 sellers
Flapen Score
Registry against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Registry is stronger. Inside it, weaker.
Market
The Registry market on Amazon at a glance
Shoppers on Amazon United States searched for Registry 8.0M times last year and spent an estimated $93K. All 5 brands take every click. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 8.0M
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $93Ka year
- Top search term
- registry3.6M searches a year
02 · Price
A sale here is worth $28.97.
Listings sell for $28.97 on average, from $9.48 to $50.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,000 to 1,250 of them. At $28.97 that is $29K to $36K a year per listing.
- Average price
- $28.97inside the $15 to $100 sweet spot
- Price range
- $9.48–$50.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $29K–$36K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Baby Boys. It carries 4,505 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Baby Boys
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 4,505per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Registry products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bibimom Newborn Coming Home from Hospital Outfit 0-3 Months Baby Registry Search Beige Onesie
- Price
- $10.28
- Rating
- 4.7/5
- Reviews
- 1,164
- Age
- 2y ago

Frida Mom 8pc Postpartum Underwear Disposable Boyshort Panties Seamless Stretch Support New Mom Essentials Size M/L (28in-42in)
- Price
- $9.48
- Rating
- 4.7/5
- Reviews
- 19,375
- Age
- 7y ago

JOYCE Diaper Bag Backpack with Changing Station Grey
- Price
- $37.31
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 1y ago

JOLLITO Baby Diaper Bag Backpack with Changing Station Large Capacity Stroller Straps and USB Charging Port Baby Registry Search for Boys & Girls
- Price
- $50.40
- Rating
- 4.7/5
- Reviews
- 590
- Age
- 3y ago

houscly Diaper Bag Backpack with Changing Station: Pink Baby Bags for Girls Boys New Mom Gifts Paaleras Para Bebe Baby Girl Newborn Essentials Must Haves Baby Shower Gifts Baby Registry
- Price
- $37.37
- Rating
- 4.6/5
- Reviews
- 1,242
- Age
- 2y ago
Trending
estimated 90-day click momentum
JOYCE Diaper Bag Backpack with Changing Station Grey
- Price
- $37.31
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 1y ago

houscly Diaper Bag Backpack with Changing Station: Pink Baby Bags for Girls Boys New Mom Gifts Paaleras Para Bebe Baby Girl Newborn Essentials Must Haves Baby Shower Gifts Baby Registry
- Price
- $37.37
- Rating
- 4.6/5
- Reviews
- 1,242
- Age
- 2y ago

JOLLITO Baby Diaper Bag Backpack with Changing Station Large Capacity Stroller Straps and USB Charging Port Baby Registry Search for Boys & Girls
- Price
- $50.40
- Rating
- 4.7/5
- Reviews
- 590
- Age
- 3y ago

Frida Mom 8pc Postpartum Underwear Disposable Boyshort Panties Seamless Stretch Support New Mom Essentials Size M/L (28in-42in)
- Price
- $9.48
- Rating
- 4.7/5
- Reviews
- 19,375
- Age
- 7y ago

Bibimom Newborn Coming Home from Hospital Outfit 0-3 Months Baby Registry Search Beige Onesie
- Price
- $10.28
- Rating
- 4.7/5
- Reviews
- 1,164
- Age
- 2y ago
Newest
by launch date
JOYCE Diaper Bag Backpack with Changing Station Grey
- Price
- $37.31
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 1y ago

Bibimom Newborn Coming Home from Hospital Outfit 0-3 Months Baby Registry Search Beige Onesie
- Price
- $10.28
- Rating
- 4.7/5
- Reviews
- 1,164
- Age
- 2y ago

houscly Diaper Bag Backpack with Changing Station: Pink Baby Bags for Girls Boys New Mom Gifts Paaleras Para Bebe Baby Girl Newborn Essentials Must Haves Baby Shower Gifts Baby Registry
- Price
- $37.37
- Rating
- 4.6/5
- Reviews
- 1,242
- Age
- 2y ago

JOLLITO Baby Diaper Bag Backpack with Changing Station Large Capacity Stroller Straps and USB Charging Port Baby Registry Search for Boys & Girls
- Price
- $50.40
- Rating
- 4.7/5
- Reviews
- 590
- Age
- 3y ago

Frida Mom 8pc Postpartum Underwear Disposable Boyshort Panties Seamless Stretch Support New Mom Essentials Size M/L (28in-42in)
- Price
- $9.48
- Rating
- 4.7/5
- Reviews
- 19,375
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Bibimom60%
- Frida Mom22%
- JOYCE11%
- JOLLITO4%
- houscly3%
Search terms
Top Registry search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- registry3.6M/yr
- baby registry search gift registry by name1.8M/yr
- find baby registry415K/yr
- find a registry413K/yr
- registry search by name232K/yr
- registry search248K/yr
- gift registry by name search222K/yr
- baby registry search name of parents291K/yr
- registry by name115K/yr
- find a registry for baby112K/yr
Reviews and returns
What reviews say buyers love and hate about Registry
We read the reviews and the return reasons for every product selling here.
“Caused A Rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Registry questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









