regalia
Worth a lookShows demand growing +164.6% this quarter, but a small market ($37K/yr) keeps it on the watch list.
Growth
Incredible+164.6%90-day search growth — must beat 0% to launch
Avg price
Great$62.52avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay2,686.69avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.01–$239.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 29K searches
According to Flapen's Amazon United States niche tracking, regalia is a $37K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
regalia market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $16K–$31K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #8,117
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 90%
- Out of stock
- 7.0%
- Avg brand age
- 45 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
24
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
34%
- GraduationMall30%
- GradPlaza11%
- MyGradDay9%
- Wesiti6%
- GraduatePro6%
- CLERKMANS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +164.6% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 10.6×
Top regalia search terms
- graduation regalia14K/yr
- regalia14K/yr
- regalia biofungicide2K/yr
Top regalia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GraduationMall Matte Graduation Gown Cap Tassel Set 2026 for High School and Bachelor Black 51(56-58)
GraduationMall$23.694.5★20,629 rev
GradPlaza Doctoral Graduation Gown Doctoral Regalia by University Doctoral Hood with Gold Piping and Doctoral Tam 8 Sides
GradPlaza$113.334.5★49 rev
Wesiti Unisex Deluxe Doctoral Graduation Gown with Hood Side Tam Academic Faculty Regalia Robe(Size 51 Royal Blue)
Wesiti$95.674.5★186 rev
Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art
Kwabla's$20.094.8★2,552 rev
MyGradDay Unisex Deluxe Doctoral Graduation Gown and 8 Side Tam Academic Faculty Regalia Doctoral Robe
MyGradDay$92.564.2★67 rev
Newest
by launch dateKente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art
Kwabla's$20.092,552 rev
Deluxe Mexican Graduation Sash 2026 | Embroidered Virgin Mary Estolas de Graduacion 2026 | Authentic Mexican Sash Virgen de Guadalupe
Serape Scholars$20.112,128 rev
MyGradDay Graduation Master Cap and Gown Master Regalia with Black 2026 and 2025 Tassel Package
MyGradDay$28.4541 rev
D DODOU Master Graduation Cap and Gown with Tassel Matte Master Regalia for Adult Unisex Black (51)
D DODOU$31.6413 rev
Unisex Masters Cap and Gown with 2026 Year Charm Masters Degree Black Graduation Regalia
CLERKMANS$31.0345 rev
Trending
90-day click momentumDeluxe Mexican Graduation Sash 2026 | Embroidered Virgin Mary Estolas de Graduacion 2026 | Authentic Mexican Sash Virgen de Guadalupe
Serape Scholars$20.114.6★
YIIOSS Unisex Deluxe Doctoral Graduation Gown with Tam 8-Sided Package and Hood for Doctoral Regalia Red
YIIOSS$95.494.6★
Kente Graduation Stole Class of 2026 | Celebrate Culture with the African Graduation Stole | Made with Authentic African Art
Kwabla's$20.094.8★
MyGradDay Graduation Master Cap and Gown Master Regalia with Black 2026 and 2025 Tassel Package
MyGradDay$28.454.0★
Ariro Unisex Deluxe Doctoral Graduation Gown and Doctoral Hood 8 Sided Tam Package (Emerald Green 51)
Ariro$114.054.6★
What buyers say about regalia
What buyers praise and complain about, mined from review topics.What buyers love
“the sizes are accurate”
“Wonderful quality and delivered right on time”
“The material felt lightweight”
“The color was stylish”
“It is exactly how it was advertised”
“was affordable”
“feels durable”
“Great quality embroidery”
“looks pretty”
“so comfort matters”
What buyers complain about
“Poor quality material”
“it is slightly longer than I hope but”
“the item is inaccurate in the description”
“Color is slightly dark than I expected”
“Cheap looking, not worth the $$$$”
“Does not stretch”
“its see through”
“not worth the $$$$”
Top return reasons
Common questions
- Is regalia profitable to sell on Amazon United States?
- The niche generates $37K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +164.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the regalia niche?
- 18 brands and 24 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in regalia?
- Top complaints mined from reviews: Material Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 3.7%.
- When does demand for regalia peak?
- Demand peaks in Apr–May; the busiest month runs 10.6× the quietest.
- What does it cost to enter the regalia niche?
- Listings span $10.01–$239.96; the average listing price is $62.52 (sweet spot $15–$100). The average incumbent carries 2,687 reviews — the moat a new listing must climb.