Reflective Hat

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

2.3%

Market size, estimated

$39Ka year

Peak month

December4.1× the quietest month

Top search term

hi vis hat16K searches a year

Listings sell for $15.96 on average, from $5.02 to $57.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.96 that is $0 to $2K a year per listing.

Average price

$15.96inside the $15 to $100 sweet spot

Price range

$5.02–$57.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,138 within Baseball Caps. It carries 4,387 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

95%

Out of stock, average day

2.6%

Average rank

#1,138in Baseball Caps

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

4,387per listing

Listings tracked

59

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months