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Referee Watch

Fail

The top 5 products take 100% of clicks, so Referee Watch is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$15K/yr45K searches / yr
90-day growth
+45.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 13 sellers

Flapen Score

Referee Watch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Referee Watch is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Referee Watch market on Amazon at a glance

Shoppers on Amazon United States searched for Referee Watch 45K times last year and spent an estimated $15K. All 4 brands take every click. Demand peaks in Apr–Sep. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+45.0%
Conversion, latest week
1.5%
Market size, estimated
$15Ka year
Peak month
September2.9× the quietest month
Top search term
soccer referee watch16K searches a year

02 · Price

A sale here is worth $21.62.

Listings sell for $21.62 on average, from $10.08 to $28.08. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $21.62 that is $2K to $5K a year per listing.

Average price
$21.62inside the $15 to $100 sweet spot
Price range
$10.08–$28.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #25 within Watches. It carries 10,508 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#25in Watches
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
10,508per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Referee Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 215%
  • Brand 312%
  • Brand 44%

Demand

Referee Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Referee Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soccer referee watch16K/yr
  • referee watch15K/yr
  • soccer watch7K/yr
  • referee watch soccer7K/yr

Reviews and returns

What reviews say buyers love and hate about Referee Watch

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
16%of negative reviews mention “Durability”
4.0%of orders come back
“Already Broken”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Referee Watch questions

Answered from the same tracked data.