reef for men
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$45.69avg listing price — sweet spot $15–$100
Growth
Great+66.1%90-day search growth — must beat 0% to launch
Price range
Good$9.48–$136.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$117K$117K/yr · 266K searches
Returns
Bad6.0%return rate — above 5% kills the launch gate
Review moat
Bad12,955.69avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, reef for men is a $117K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
reef for men market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $69K–$91K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 82%
- Out of stock
- 1.2%
- Avg brand age
- 50 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
136
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
15%
Top 20: 34%
Open market
10%
- REEF67%
- OluKai7%
- Quiksilver5%
- Teva4%
- KIIU4%
- GUBARUN4%
- Open — no brand owns it (13 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +66.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×
Top reef for men search terms
- reef fanning flip flops men47K/yr
- reef fanning40K/yr
- reef slippers37K/yr
- mens teva flip flops14K/yr
- sandalias quiksilver para hombre24K/yr
- reef bottle opener flip flops for men12K/yr
- reef phantom9K/yr
- reef sandals for men bottle opener9K/yr
- reef phantom flip flops men10K/yr
- reffs sandal men8K/yr
Top reef for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KIIU Mens Flip Flop Indoor and Outdoor Thong Sandals Beach Slippers Brown 2 11 Men
KIIU$26.134.4★45,548 rev
GUBARUN Mens Sport Flip Flops Comfort Casual Thong Sandals Outdoor(Brown 1 11)
GUBARUN$26.884.4★40,238 rev
REEF Fanning Mens Sandal Black-Silver 11
REEF$49.934.7★4,227 rev
Reef Phantoms Mens Beach Flip Flop Water Friendly Soft and Supportive Molded Footbed Brown 5
REEF$31.054.5★23,070 rev
Reef Fanning Mens Bottle Opener Flip Flop Arch Support Durable Outsole Water Friendly Black/Silver 10
REEF$48.354.7★42,351 rev
Newest
by launch date
HEYDUDE Mens Hey2O Flip Flop Mesh Sandal Black/White Size 11 | Water Friendly Flip Flops with Drainage Outsole and Quick Dry Upper
HEYDUDE$42.75244 rev
REEF Cushion Fanning Mens Flip Flop Arch Support Durable Outsole Water Friendly Black 13
REEF$42.03360 rev
REEF Cushion Fanning Mens Flip Flop Arch Support Durable Outsole Water Friendly Black 11
REEF$46.02360 rev
REEF Cushion Fanning Mens Flip Flop Arch Support Durable Outsole Water Friendly Light Grey/Blue 11
REEF$44.15360 rev
REEF Cushion Fanning Mens Flip Flop Arch Support Durable Outsole Water Friendly Olive 12
REEF$38.33360 rev
Trending
90-day click momentumHEYDUDE Mens Hey2O Flip Flop Mesh Sandal Black/White Size 11 | Water Friendly Flip Flops with Drainage Outsole and Quick Dry Upper
HEYDUDE$42.754.7★
Quiksilver Carver Suede Flip Flops for Men Arch Support Athletic Mens Sandals Size 6 to 16 Thong Mens Slides Tan/Solid 7 M US
Quiksilver$26.514.4★
Reef Phantoms Mens Beach Flip Flop Water Friendly Soft and Supportive Molded Footbed Brown 5
REEF$31.054.5★
Reef Fanning Mens Bottle Opener Flip Flop Arch Support Durable Outsole Water Friendly Black And Tan 9
REEF$52.754.7★
Reef Anchor Mens Beach Flip Flop Water Friendly Cushioning Heel Airbag Black/Silver 9
REEF$46.244.6★
What buyers say about reef for men
What buyers praise and complain about, mined from review topics.What buyers love
“are so comfortable to wear”
“Very nice shoes and perfect fit”
“there is a premium build quality”
“Good value for money”
“These shoes are durable and look nice”
“Comfortable and soft”
“Great arch support”
“They keep your feet warm”
“As advertised”
“Very lightweight and breatheable, too”
What buyers complain about
“They are big”
“Fell apart”
“not as comfortable as advertised”
“the straps began falling apart”
“Not at all the quality I was expecting”
“Not as soft as youd think”
“NOT worth the money”
“No arch support”
“the material seems really cheap”
“Rubs right foot raw”
Top return reasons
Common questions
- Is reef for men profitable to sell on Amazon United States?
- The niche generates $117K/yr across 193 tracked products. 11 of 14 products launched in the last 360 days are still selling. 90-day search growth is +66.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the reef for men niche?
- 19 brands and 136 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in reef for men?
- Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 6.0% — above our launch gate.
- When does demand for reef for men peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.5× the quietest.
- What does it cost to enter the reef for men niche?
- Listings span $9.48–$136.00; the average listing price is $45.69 (sweet spot $15–$100). The average incumbent carries 12,956 reviews — the moat a new listing must climb.