Is reebok womens shoes profitable to sell on Amazon United States?

The niche generates $77K/yr across 171 tracked products. 18 of 31 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (42/100).

How competitive is the reebok womens shoes niche?

46 brands and 270 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in reebok womens shoes?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Durability. The return rate is 13.1% — above our launch gate.

When does demand for reebok womens shoes peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the reebok womens shoes niche?

Listings span $15.57–$199.19; the average listing price is $54.51 (sweet spot $15–$100). The average incumbent carries 5,668 reviews — the moat a new listing must climb.

reebok womens shoes

Skip it

High returns (13.1%) — this niche doesn't clear our bar today.

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Great$54.51

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$15.57–$199.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,668.37

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$77K

$77K/yr · 612K searches

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.1%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, reebok womens shoes is a $77K/yr Amazon United States market (612K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

reebok womens shoes market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $68K–$82K; units × avg price
Conversion rate: 0.2%
Avg BSR: #244
Page quality: 0%
Prime: 98%
Sponsored: 89%
Out of stock: 1.7%
Avg brand age: 34 months
Avg seller age: 129 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

46 rising

Sellers

270

Top-5 brand share

62%

Top 20: 89%

Top-5 click share

14%

Top 20: 36%

Open market

35%

New Balance39%
adidas8%
LUCKY STEP7%
Amazon Essentials4%
Under Armour4%
Abboos3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top reebok womens shoes search terms

black new balance womens sneakers156K/yr -19.9%0.2% conv.
black and white sneakers61K/yr +4.3%0.1% conv.
new balance womens sneakers black65K/yr -18.5%0.1% conv.
black and white tennis shoes for women46K/yr -22.0%0.1% conv.
womens black and white sneakers38K/yr -18.4%0.2% conv.
black and white womens sneakers29K/yr -21.2%0.1% conv.
new balance black sneakers for women32K/yr -20.4%0.2% conv.
black new balance women25K/yr -21.8%0.1% conv.
black and white tennis shoes21K/yr +7.3%0.2% conv.
white and black sneakers for women20K/yr -7.1%0.1% conv.

All search terms

Top reebok womens shoes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

New Balance Womens 515 V3 Sneaker Black/White/Aluminum Grey 8.5

New Balance$67.134.6★10,352 rev

New Balance Womens 608 V5 Casual Comfort Cross Trainer Black/Black 8 Wide

New Balance$46.414.4★44,584 rev

New Balance Womens 327 Sneaker

New Balance$96.344.5★3,673 rev

New Balance Womens Fresh Foam 410v9 Trail Running Shoe Black/Sea Salt

New Balance$45.374.1★178 rev

Womens Road-Running-Shoes Non-Slip Ladies Walking Fashion Athletic Sneakers Work Gym Comfort Lightweight Mesh Soft Sole Black

Luogoks$29.263.8★264 rev

Newest

by launch date

Amazon Essentials Womens Lightweight Knit Cross Trainer Sneakers Black/White 8.5

Amazon Essentials$23.7985 rev

3mo ago

Amazon Essentials Womens Lightweight Knit Cross Trainer Sneakers Black/Black 7.5

Amazon Essentials$23.6585 rev

3mo ago

Wide Toe Box Walking Shoes for Women Comfortable Cushioned Running Shoes with Arch Support Slip On Tennis Athletic Sneakers for Gym Workout Training Non Slip Breathable Sports Shoe Black Size 8

ARTOPEAK$49.4827 rev

5mo ago

LUCKY STEP Womens Fashion Sneakers Thin Sole Lace up Tennis Shoes Lightweight Walking Running Gym Workout Classic Retro Footwear Anti Slip Trainers(White/Black 7 B(M) US)

LUCKY STEP$35.29253 rev

1y ago

New Balance Womens Fresh Foam 410v9 Trail Running Shoe Black/Sea Salt

New Balance$45.37178 rev

1y ago

What buyers say about reebok womens shoes

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall40%

“Comfortable and Cute”

Size-Overall14%

“the fit is accurate”

Quality-Overall5%

“The quality is solid”

Value For Money4%

“Worth it”

Shape/Style4%

“still in good shape”

Weight Light3%

“They are great lightweight walking shoes”

Exercise/Sports Suitability3%

“Good walking shoes”

Durability2%

“the shoe is very durable”

Color1%

“The color was as described”

Heel Support1%

“Good size, Comfort, great Quality and heel support”

What buyers complain about

Size-Overall27%

“Size down”

Comfort-Overall9%

“Not comfortable”

Durability6%

“already coming apart”

Quality-Overall5%

“not very well made”

Pain Relief-Overall4%

“things being more painful”

Feet Fit3%

“these were way too large in the toe”

Product Condition2%

“Received used shoes”

Material Quality2%

“Cheap material”

Stiffness2%

“Very stiff”

Cushion1%

“Hardly any padding and cheaply made”

Top return reasons

Size-Overall28%

Feet Fit27%

Length16%

Width9%

Comfort-Overall4%

Advertised Vs Actual Product2%

Shape/Style2%