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Reebok

Fail

Buyers convert on only 0.1% of searches, so Reebok is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$47K/yr1.1M searches / yr
90-day growth
-4.1%search demand this quarter
Competition
14%top-5 click share · 33 brands · 174 sellers

Flapen Score

Reebok against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Reebok is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reebok market on Amazon at a glance

Shoppers on Amazon United States searched for Reebok 1.1M times last year and spent an estimated $47K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
0.1%
Market size, estimated
$47Ka year
Peak month
December2.7× the quietest month
Top search term
high top sneakers for men330K searches a year

02 · Price

A sale here is worth $51.44.

Listings sell for $51.44 on average, from $15.14 to $128.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $51.44 that is $0 to $5K a year per listing.

Average price
$51.44inside the $15 to $100 sweet spot
Price range
$15.14–$128.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #251 within Shoes. It carries 6,748 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
96%
Out of stock, average day
6.2%
Average rank
#251in Shoes
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
6,748per listing
Listings tracked
188

04 · Newcomers

16 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
16Amazon's first-year sales bar
Average brand age
43 months

Products

Top Reebok products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

174

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

14%

Top 20: 38%

Open market

31%

  • Brand 130%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Reebok search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Reebok search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • high top sneakers for men330K/yr
  • mens high top sneakers279K/yr
  • mens high top shoes84K/yr
  • hightop sneakers for men74K/yr
  • high top shoes for men57K/yr
  • mens mid top sneakers36K/yr
  • and1 shoes33K/yr
  • mid top sneakers for men34K/yr
  • men high top sneakers35K/yr
  • tenis altos para hombre29K/yr

Reviews and returns

What reviews say buyers love and hate about Reebok

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Size-Overall”
7.6%of orders come back
“Runs small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Reebok questions

Answered from the same tracked data.