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Redhead Wig

Fail

An estimated 15.8% of orders come back, so Redhead Wig is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$27K/yr61K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
40%top-5 click share · 24 brands · 26 sellers

Flapen Score

Redhead Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Redhead Wig is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redhead Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Redhead Wig 61K times last year and spent an estimated $27K. The top 5 brands take 53% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
2.0%
Market size, estimated
$27Ka year
Peak month
October5.9× the quietest month
Top search term
red head wig23K searches a year

02 · Price

A sale here is worth $21.86.

Listings sell for $21.86 on average, from $10.41 to $35.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.86 that is $0 to $2K a year per listing.

Average price
$21.86inside the $15 to $100 sweet spot
Price range
$10.41–$35.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
15.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #993 within Wigs. It carries 2,260 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#993in Wigs
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
2,260per listing
Listings tracked
41

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Redhead Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

26

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

40%

Top 20: 82%

Open market

40%

  • Brand 117%
  • Brand 213%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Redhead Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.9×

Search terms

Top Redhead Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red head wig23K/yr
  • redhead wig18K/yr
  • natural red wig9K/yr
  • red head wigs for women7K/yr
  • light red wig5K/yr

Reviews and returns

What reviews say buyers love and hate about Redhead Wig

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Wig/Artificial Hair Quality”
18%of negative reviews mention “Color”
15.8%of orders come back
“too dark for me”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Redhead Wig questions

Answered from the same tracked data.