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Redback Socks

Fail

Shoppers spend an estimated $30K a year here, so Redback Socks is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$30K/yr50K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
73%top-5 click share · 7 brands · 12 sellers

Flapen Score

Redback Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Redback Socks is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redback Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Redback Socks 50K times last year and spent an estimated $30K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
1.6%
Market size, estimated
$30Ka year
Top search term
redback socks34K searches a year

02 · Price

A sale here is worth $37.55.

Listings sell for $37.55 on average, from $21.19 to $97.52. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $37.55 that is $0 to $4K a year per listing.

Average price
$37.55inside the $15 to $100 sweet spot
Price range
$21.19–$97.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #532 within Athletic Socks. It carries 1,191 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#532in Athletic Socks
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,191per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Redback Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

2%

  • Brand 165%
  • Brand 213%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Redback Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.6× · 8 of 12 months tracked

Search terms

Top Redback Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redback socks34K/yr
  • redback socks for men5K/yr
  • redback bamboo socks6K/yr
  • matco socks5K/yr

Reviews and returns

What reviews say buyers love and hate about Redback Socks

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Durability”
0.8%of orders come back
“Not very durable”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Redback Socks questions

Answered from the same tracked data.