Skip to content

Red Zip Up Hoodie

Fail

Demand is soft, at -24.8% this quarter, so Red Zip Up Hoodie is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$87K/yr305K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
22%top-5 click share · 53 brands · 90 sellers

Flapen Score

Red Zip Up Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Zip Up Hoodie is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Zip Up Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Red Zip Up Hoodie 305K times last year and spent an estimated $87K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
1.1%
Market size, estimated
$87Ka year
Peak month
October4.2× the quietest month
Top search term
red zip up hoodie118K searches a year

02 · Price

A sale here is worth $25.78.

Listings sell for $25.78 on average, from $11.17 to $55.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.78 that is $0 to $3K a year per listing.

Average price
$25.78inside the $15 to $100 sweet spot
Price range
$11.17–$55.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #2,202 within Fashion Hoodies & Sweatshirts. It carries 7,618 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
3.3%
Average rank
#2,202in Fashion Hoodies & Sweatshirts
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
7,618per listing
Listings tracked
109

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Red Zip Up Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

53 rising

Sellers

90

Top-5 brand share

47%

Top 20: 80%

Top-5 click share

22%

Top 20: 53%

Open market

49%

  • Brand 120%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Red Zip Up Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Red Zip Up Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red zip up hoodie118K/yr
  • red zip up hoodie women54K/yr
  • red zip up32K/yr
  • red zip up jacket18K/yr
  • red zip up hoodie men24K/yr
  • red hoodie zip up13K/yr
  • womens red zip up hoodie10K/yr
  • red zipper hoodie8K/yr
  • red zip hoodie7K/yr
  • mens red zip up hoodie8K/yr

Reviews and returns

What reviews say buyers love and hate about Red Zip Up Hoodie

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Zip Up Hoodie questions

Answered from the same tracked data.