Is red zip up hoodie profitable to sell on Amazon United States?

The niche generates $87K/yr across 109 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (48/100).

How competitive is the red zip up hoodie niche?

53 brands and 90 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in red zip up hoodie?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.5% — above our launch gate.

When does demand for red zip up hoodie peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the red zip up hoodie niche?

Listings span $11.17–$55.00; the average listing price is $25.78 (sweet spot $15–$100). The average incumbent carries 7,618 reviews — the moat a new listing must climb.

red zip up hoodie

Skip it

Soft demand (-24.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$25.78

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Great$11.17–$55.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,618.28

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$87K

$87K/yr · 305K searches

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, red zip up hoodie is a $87K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

red zip up hoodie market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $77K–$103K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,202
Page quality: 0%
Prime: 96%
Sponsored: 81%
Out of stock: 3.3%
Avg brand age: 37 months
Avg seller age: 135 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

53 rising

Sellers

Top-5 brand share

47%

Top 20: 80%

Top-5 click share

22%

Top 20: 53%

Open market

49%

Amazon Essentials20%
Hanes7%
PRETTYGARDEN7%
Fruit of the Loom7%
FAIABLE6%
LETAOTAO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top red zip up hoodie search terms

red zip up hoodie118K/yr -19.0%0.9% conv.
red zip up hoodie women54K/yr -29.3%0.7% conv.
red zip up32K/yr -21.1%0.4% conv.
red zip up jacket18K/yr -26.7%0.4% conv.
red zip up hoodie men24K/yr -40.0%0.7% conv.
red hoodie zip up13K/yr -12.0%1.1% conv.
womens red zip up hoodie10K/yr +1.9%1.0% conv.
red zipper hoodie8K/yr -26.5%1.1% conv.
red zip hoodie7K/yr -33.2%1.7% conv.
mens red zip up hoodie8K/yr -42.8%1.5% conv.

All search terms

Top red zip up hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Full Zip-Red Medium

Fruit of the Loom$12.344.6★49,418 rev

Hanes Mens Full-Zip Eco-Smart Hoodie Deep Red Large

Hanes$11.174.6★88,186 rev

Amazon Essentials Girls Fleece Zip-Up Hooded Sweatshirt with Lined Hood and Rib Knit Detail Red Small

Amazon Essentials$12.304.7★15,710 rev

PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Red Medium)

PRETTYGARDEN$31.514.5★2,904 rev

Highfundamental Mens Zip up Fleece Hoodie Sweatshirts Heavyweight Long Sleeve Active Jackets with 2 Pockets Red

Highfundamental$26.794.7★9 rev

Newest

by launch date

YiShiJie Red Mens Zip Up Hoodie Athletic Casual Hoodies Soft Fleece Long Sleeve Hooded Midweight Sweatshirts with Pockets S

YiShiJie$17.0611 rev

3mo ago

Highfundamental Mens Zip up Fleece Hoodie Sweatshirts Heavyweight Long Sleeve Active Jackets with 2 Pockets Red

Highfundamental$26.799 rev

5mo ago

PRETTYGARDEN Womens Zip Up Y2K Hoodies 2026 Fall Fashion Long Sleeve Hooded Fleece Sweatshirts Casual Jacket Winter Clothes (Red Large)

PRETTYGARDEN$32.33237 rev

10mo ago

Dnzzs Mens Zip Up Hoodie Oversized Acid Wash Hoodie Heavyweight Fleece Full Zipper Vintage Sweatshirt Fall Fashion Zip Jacket Red L

Dnzzs$55.0077 rev

1y ago

LETAOTAO Womens Lightweight Zip Up Hoodies Stretch Thin Summer Jackets For Women Red

LETAOTAO$24.40509 rev

1y ago

What buyers say about red zip up hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“accurate size”

Quality-Overall11%

“Seems well made”

Weight Light7%

“Great lightweight jacket”

Comfort-Overall7%

“Soft and comfortable”

Soft Feel6%

“Fabric is very soft”

Color6%

“Color is gorgeous”

Warmth4%

“they are warm”

Value For Money4%

“Great for the price”

Zipper Quality4%

“Good for a lightweight zip up”

Thickness3%

“I like the thickness of the jacket as it gives you something thats very light when you dont want a heavy sweatshirt”

What buyers complain about

Size-Overall13%

“Not a good fit”

Quality-Overall10%

“Very cheap quality although it looks nice”

Thickness7%

“Very short and thin material”

Material Quality7%

“Material overly cheap”

Pockets/Compartments5%

“Terrible pockets Do not buy”

Zipper Quality5%

“Zipper broke after within 3 months”

Color4%

“Not the color ordered”

Thin4%

“Super thin”

Advertised Vs Actual Product4%

“Does not look like the picture”

Wrinkles3%

“Wrinkles”

Top return reasons

Size-Overall51%

Thin8%

Color6%

Material Quality6%

Sleeve Fit4%

Chest Fit3%

Waist Fit3%

Length2%

Advertised Vs Actual Product2%

Quality-Overall2%

Common questions

Is red zip up hoodie profitable to sell on Amazon United States?: The niche generates $87K/yr across 109 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (48/100).
How competitive is the red zip up hoodie niche?: 53 brands and 90 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in red zip up hoodie?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 6.5% — above our launch gate.
When does demand for red zip up hoodie peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the red zip up hoodie niche?: Listings span $11.17–$55.00; the average listing price is $25.78 (sweet spot $15–$100). The average incumbent carries 7,618 reviews — the moat a new listing must climb.