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Red Wings

Fail

Demand is soft, at -53.5% this quarter, so Red Wings is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$254K/yr484K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
73%top-5 click share · 11 brands · 31 sellers

Flapen Score

Red Wings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Wings is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Wings market on Amazon at a glance

Shoppers on Amazon United States searched for Red Wings 484K times last year and spent an estimated $254K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
484K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
1.0%
Market size, estimated
$254Ka year
Peak month
October16.2× the quietest month
Top search term
red wings177K searches a year

02 · Price

A sale here is worth $54.62.

Listings sell for $54.62 on average, from $9.90 to $229.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $54.62 that is $0 to $5K a year per listing.

Average price
$54.62inside the $15 to $100 sweet spot
Price range
$9.90–$229.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
12.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #1,165 within Accessory Sets. It carries 771 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
92%
Out of stock, average day
9.3%
Average rank
#1,165in Accessory Sets
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
771per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Red Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

31

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

18%

  • Brand 144%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Red Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 16.2×

Search terms

Top Red Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red wings177K/yr
  • detroit red wings115K/yr
  • red wings merch27K/yr
  • devil wings60K/yr
  • red angel wings23K/yr
  • red wings costume29K/yr
  • red feather wings8K/yr
  • red bird wings6K/yr
  • red devil wings12K/yr
  • red costume wings5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Wings

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
12.8%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Red Wings questions

Answered from the same tracked data.