Red Wing

Shoppers searched for this 744K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

744K

Growth, 90 days vs prior 90

-17.7%

Conversion, latest week

0.2%

Market size, estimated

$165Ka year

Peak month

December2.6× the quietest month

Top search term

red wing108K searches a year

Listings sell for $123.51 on average, from $7.92 to $289.50. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $123.51 that is $0 to $12K a year per listing.

Average price

$123.51above the $15 to $100 sweet spot

Price range

$7.92–$289.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

4.6%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,113 within Shoes. It carries 1,755 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

85%

Out of stock, average day

3.6%

Average rank

#1,113in Shoes

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,755per listing

Listings tracked

260

33 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

33

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months