Red Wig

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

2.2%

Market size, estimated

$1.2Ma year

Peak month

October6.4× the quietest month

Top search term

red wig901K searches a year

Listings sell for $35.49 on average, from $9.13 to $121.10. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $35.49 that is $9K to $18K a year per listing.

Average price

$35.49inside the $15 to $100 sweet spot

Price range

$9.13–$121.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$9K–$18K

Returns

9.4%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #653 within Wigs. It carries 1,935 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#653in Wigs

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

1,935per listing

Listings tracked

95

21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

5Amazon's first-year sales bar

Average brand age

33 months