Red White Blue Hat
MaybeSearch demand grew >1,000% this quarter. But shoppers spend an estimated $31K a year here, so Red White Blue Hat is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 4560
- Market size
- $31K/yr129K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 28%top-5 click share · 52 brands · 63 sellers
Flapen Score
Red White Blue Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red White Blue Hat is stronger. Inside it, weaker.
Market
The Red White Blue Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Red White Blue Hat 129K times last year and spent an estimated $31K. The top 5 brands take 39% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $31Ka year
- Peak month
- July121.3× the quietest month
- Top search term
- fourth of july hats women18K searches a year
02 · Price
A sale here is worth $17.88.
Listings sell for $17.88 on average, from $7.13 to $44.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.88 that is $0 to $2K a year per listing.
- Average price
- $17.88inside the $15 to $100 sweet spot
- Price range
- $7.13–$44.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #8,866 within Baseball Caps. It carries 651 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 97%
- Out of stock, average day
- 4.9%
- Average rank
- #8,866in Baseball Caps
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 651per listing
- Listings tracked
- 71
04 · Newcomers
11 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Red White Blue Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
52 falling
Sellers
63
Top-5 brand share
39%
Top 20: 75%
Top-5 click share
28%
Top 20: 59%
Open market
57%
- Brand 113%
- Brand 29%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Red White Blue Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 121.3×
Search terms
Top Red White Blue Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fourth of july hats women18K/yr
- july 4th hats18K/yr
- womens 4th of july hat14K/yr
- red white blue hat18K/yr
- funny 4th of july hats13K/yr
- red white and blue hats16K/yr
- red white and blue hats for women10K/yr
- 4th july hat9K/yr
- forth of july hat7K/yr
- memorial day hat5K/yr
Reviews and returns
What reviews say buyers love and hate about Red White Blue Hat
We read the reviews and the return reasons for every product selling here.
“Ridiculously small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red White Blue Hat questions
Answered from the same tracked data.