Red White Blue Hat

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

1.3%

Market size, estimated

$31Ka year

Peak month

July121.3× the quietest month

Top search term

fourth of july hats women18K searches a year

Listings sell for $17.88 on average, from $7.13 to $44.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.88 that is $0 to $2K a year per listing.

Average price

$17.88inside the $15 to $100 sweet spot

Price range

$7.13–$44.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #8,866 within Baseball Caps. It carries 651 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

97%

Out of stock, average day

4.9%

Average rank

#8,866in Baseball Caps

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

651per listing

Listings tracked

71

14 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

11Amazon's first-year sales bar

Average brand age

30 months