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Red White and Due Maternity Shirt

Fail

Shoppers spend an estimated $41K a year here, so Red White and Due Maternity Shirt is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$41K/yr65K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
56%top-5 click share · 14 brands · 10 sellers

Flapen Score

Red White and Due Maternity Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red White and Due Maternity Shirt is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red White and Due Maternity Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Red White and Due Maternity Shirt 65K times last year and spent an estimated $41K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.3%
Market size, estimated
$41Ka year
Top search term
red white and due37K searches a year

02 · Price

A sale here is worth $14.61.

Listings sell for $14.61 on average, from $8.94 to $20.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.61 that is $0 to $1K a year per listing.

Average price
$14.61under the $15 to $100 sweet spot
Price range
$8.94–$20.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #52,091 within Sleep & Lounge. It carries 1,037 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
77%
Out of stock, average day
15.1%
Average rank
#52,091in Sleep & Lounge
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,037per listing
Listings tracked
26

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
22 months

Products

Top Red White and Due Maternity Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

10

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

26%

  • Brand 123%
  • Brand 218%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Red White and Due Maternity Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 289.6× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Red White and Due Maternity Shirt

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
45%of negative reviews mention “Size-Overall”
8.7%of orders come back
“a bit oversized”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Red White and Due Maternity Shirt questions

Answered from the same tracked data.