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Red White and Blue Scarf

Maybe

Search demand grew +553.8% this quarter. But shoppers spend an estimated $56K a year here, so Red White and Blue Scarf is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$56K/yr124K searches / yr
90-day growth
+553.8%search demand this quarter
Competition
24%top-5 click share · 46 brands · 47 sellers

Flapen Score

Red White and Blue Scarf against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red White and Blue Scarf is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red White and Blue Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Red White and Blue Scarf 124K times last year and spent an estimated $56K. The top 5 brands take 38% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +553.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+553.8%
Conversion, latest week
4.2%
Market size, estimated
$56Ka year
Top search term
red white and blue scarf33K searches a year

02 · Price

A sale here is worth $10.68.

Listings sell for $10.68 on average, from $5.47 to $29.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.68 that is $0 to $1K a year per listing.

Average price
$10.68under the $15 to $100 sweet spot
Price range
$5.47–$29.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,815 within Scarves & Wraps. It carries 1,098 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#1,815in Scarves & Wraps
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,098per listing
Listings tracked
77

04 · Newcomers

3 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red White and Blue Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

47

Top-5 brand share

38%

Top 20: 83%

Top-5 click share

24%

Top 20: 60%

Open market

57%

  • Brand 114%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Search terms

Top Red White and Blue Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red white and blue scarf33K/yr
  • red white blue scarf17K/yr
  • red white and blue scarf for women16K/yr
  • red white and blue silk scarf9K/yr
  • red white and blue head scarf8K/yr
  • red white blue scarf for women7K/yr
  • red white and blue neck scarf5K/yr
  • red and blue scarf13K/yr
  • red and blue silk scarf5K/yr
  • blue and red scarf6K/yr

Reviews and returns

What reviews say buyers love and hate about Red White and Blue Scarf

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Color”
4.0%of orders come back
“Wrong Color”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red White and Blue Scarf questions

Answered from the same tracked data.