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Red White and Blue Overalls

Pass

Red White and Blue Overalls scores 65 out of 100, a Pass. Shoppers spend an estimated $21K a year here, search demand grew >1,000% this quarter, and an estimated 5.1% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +20 vs the category median of 45
Market size
$21K/yr64K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
20%top-5 click share · 34 brands · 41 sellers

Flapen Score

Red White and Blue Overalls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red White and Blue Overalls is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red White and Blue Overalls market on Amazon at a glance

Shoppers on Amazon United States searched for Red White and Blue Overalls 64K times last year and spent an estimated $21K. The top 5 brands take 41% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
$21Ka year
Top search term
red white and blue overalls42K searches a year

02 · Price

A sale here is worth $35.53.

Listings sell for $35.53 on average, from $12.86 to $46.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $35.53 that is $0 to $4K a year per listing.

Average price
$35.53inside the $15 to $100 sweet spot
Price range
$12.86–$46.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #11,564 within Shops. It carries 200 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
95%
Out of stock, average day
14.3%
Average rank
#11,564in Shops
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
200per listing
Listings tracked
98

04 · Newcomers

30 of last year's 50 launches cleared the first-year sales bar.

50 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
50
Successful launches
30Amazon's first-year sales bar
Average brand age
30 months

Products

Top Red White and Blue Overalls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

41

Top-5 brand share

41%

Top 20: 92%

Top-5 click share

20%

Top 20: 52%

Open market

54%

  • Brand 112%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Search terms

Top Red White and Blue Overalls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red white and blue overalls42K/yr
  • red white blue overalls9K/yr
  • red white and blue overall shorts4K/yr
  • american flag jumpsuit5K/yr
  • forth of july overalls3K/yr

Reviews and returns

What reviews say buyers love and hate about Red White and Blue Overalls

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
5.1%of orders come back
“They run large”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Red White and Blue Overalls questions

Answered from the same tracked data.