Skip to content

Red Watch

Fail

Buyers convert on only 0.9% of searches, so Red Watch is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$169K/yr306K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
58%top-5 click share · 17 brands · 51 sellers

Flapen Score

Red Watch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Watch is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Watch market on Amazon at a glance

Shoppers on Amazon United States searched for Red Watch 306K times last year and spent an estimated $169K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
0.9%
Market size, estimated
$169Ka year
Peak month
December1.6× the quietest month
Top search term
red watch61K searches a year

02 · Price

A sale here is worth $58.31.

Listings sell for $58.31 on average, from $9.96 to $267.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $58.31 that is $0 to $6K a year per listing.

Average price
$58.31inside the $15 to $100 sweet spot
Price range
$9.96–$267.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #757 within Watches. It carries 6,030 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#757in Watches
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,030per listing
Listings tracked
24

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Red Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

51

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

20%

  • Brand 121%
  • Brand 218%
  • Brand 314%
  • Brand 412%
  • Brand 57%
  • Brand 67%

Demand

Red Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Red Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red watch61K/yr
  • red watches for men46K/yr
  • red watches for women32K/yr
  • red dial watches for men19K/yr
  • mens red watch14K/yr
  • red mens watch14K/yr
  • red casio watch11K/yr
  • red face watch11K/yr
  • red face watches for men13K/yr
  • red dial watch9K/yr

Reviews and returns

What reviews say buyers love and hate about Red Watch

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
15%of negative reviews mention “Durability”
3.7%of orders come back
“Poor durability”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Watch questions

Answered from the same tracked data.