Red Wallets for Women
FailBuyers convert on only 0.7% of searches, so Red Wallets for Women is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $168K/yr860K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 13%top-5 click share · 39 brands · 66 sellers
Flapen Score
Red Wallets for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Wallets for Women is stronger. Inside it, weaker.
Market
The Red Wallets for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Red Wallets for Women 860K times last year and spent an estimated $168K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 860K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.
- Searches, last 12 months
- 860K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $168Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- guess wallets for women190K searches a year
02 · Price
A sale here is worth $27.18.
Listings sell for $27.18 on average, from $8.87 to $119.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $27.18 that is $0 to $3K a year per listing.
- Average price
- $27.18inside the $15 to $100 sweet spot
- Price range
- $8.87–$119.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 25.9% of listings are out of stock. The average listing ranks #1,589 within Wallets, Card Cases & Money Organizers. It carries 4,250 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 87%
- Out of stock, average day
- 25.9%
- Average rank
- #1,589in Wallets, Card Cases & Money Organizers
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,250per listing
- Listings tracked
- 184
04 · Newcomers
9 of last year's 68 launches cleared the first-year sales bar.
68 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 68
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Red Wallets for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
66
Top-5 brand share
88%
Top 20: 96%
Top-5 click share
13%
Top 20: 36%
Open market
11%
- Brand 144%
- Brand 231%
- Brand 38%
- Brand 43%
- Brand 51%
- Brand 61%
- Open — no brand owns it (33 brands, 11%)
Demand
Red Wallets for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Red Wallets for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- guess wallets for women190K/yr
- red wallets for women132K/yr
- guess wallet97K/yr
- nine west wallets for women62K/yr
- billetera guess para mujer41K/yr
- bolso nautica para mujer35K/yr
- nine west wallet40K/yr
- nautica wallets for women34K/yr
- nautica bag29K/yr
- cartera nautica para mujer22K/yr
Reviews and returns
What reviews say buyers love and hate about Red Wallets for Women
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Wallets for Women questions
Answered from the same tracked data.