Red Vest

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-33.5%

Conversion, latest week

0.6%

Market size, estimated

$192Ka year

Peak month

October6.2× the quietest month

Top search term

red vest341K searches a year

Listings sell for $26.49 on average, from $8.33 to $107.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $26.49 that is $0 to $3K a year per listing.

Average price

$26.49inside the $15 to $100 sweet spot

Price range

$8.33–$107.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

11.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #3,897 within Coats, Jackets & Vests. It carries 2,034 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

6.4%

Average rank

#3,897in Coats, Jackets & Vests

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,034per listing

Listings tracked

159

31 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months