Red Underwear Women

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

432K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

1.0%

Market size, estimated

$56Ka year

Peak month

January4.5× the quietest month

Top search term

micro thong107K searches a year

Listings sell for $13.29 on average, from $5.29 to $60.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.29 that is $0 to $1K a year per listing.

Average price

$13.29under the $15 to $100 sweet spot

Price range

$5.29–$60.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #227 within Lingerie. It carries 4,698 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

99%

Out of stock, average day

1.2%

Average rank

#227in Lingerie

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

4,698per listing

Listings tracked

129

23 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months