Is red umbrella profitable to sell on Amazon United States?

The niche generates $72K/yr across 34 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the red umbrella niche?

27 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in red umbrella?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.5%.

When does demand for red umbrella peak?

Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the red umbrella niche?

Listings span $8.99–$50.75; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 14,247 reviews — the moat a new listing must climb.

red umbrella

Worth a look

Shows a sweet-spot price point ($23.45 avg), but a small market ($72K/yr) keeps it on the watch list.

Avg price

Incredible$23.45

avg listing price — sweet spot $15–$100

Price range

Great$8.99–$50.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+26.4%

90-day search growth — must beat 0% to launch

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,247.06

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$72K

$72K/yr · 63K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, red umbrella is a $72K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

red umbrella market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $94K–$117K; units × avg price
Conversion rate: 4.9%
Avg BSR: #76
Page quality: 0%
Prime: 91%
Sponsored: 71%
Out of stock: 8.6%
Avg brand age: 54 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

53%

Top 20: 88%

Open market

39%

Mr. Pen14%
SoulRain12%
GORILLA GRIP10%
Rain-Mate10%
RUMBRELLA9%
Sunnyglade7%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +26.4% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top red umbrella search terms

red umbrella51K/yr +25.1%4.1% conv.
red umbrellas3K/yr +92.4%3.7% conv.
red umbrellas for rain5K/yr +13.7%6.0% conv.
umbrella red4K/yr +11.9%3.1% conv.

All search terms

Top red umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mr. Pen- Windproof Travel Umbrella

Mr. Pen$9.774.4★3,583 rev

SoulRain Umbrellas for Rain Durable & Compact Umbrella Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Red)

SoulRain$9.824.5★310 rev

GORILLA GRIP Compact Travel Size Umbrella for Rain Sleek Design Fits Backpack Purse and Carry On Lightweight Under 1lb One Click Open and Close Wind Resistant Durable Waterproof Quick Dry Red

GORILLA GRIP$16.034.5★4,090 rev

Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse

Rain-Mate$14.344.4★10,095 rev

RUMBRELLA Red UV Stick Umbrella Auto Open UPF 50+ with J Hook Handle 51IN

RUMBRELLA$31.384.7★931 rev

Newest

by launch date

RusuiQinsan Travel Umbrella Compact Mini - Windproof Automatic Travel Size Foldable for Backpack or Purse Lightweight Outdoor Rain Gear(Red)

RusuiQinsan$9.80142 rev

4mo ago

OLIXIS 9ft Patio Umbrella with Tilt and Crank Button & 8 Sturdy Ribs Waterproof 9 feet Patio Table Umbrella Perfect for Poolside Terrace Beach and Outdoor Restaurant Red

OLIXIS$34.82451 rev

7mo ago

RusuiQinsan Large Stick Umbrella Windproof Automatic Open 50 Inch Umbrella with Hook Handle Over Sized J Handle Umbrellas for Men and Women Windproof Unbreakable Stick Rain Golf Umbrella. (Red)

RusuiQinsan$29.6630 rev

8mo ago

Silkfly 2 Pcs 2/4/6 Pcs 48 Auto Open Umbrella Large Wooden J Stick Handle Vintage Windproof Travel Wedding Fast Drying Umbrella (Wine Red)

Silkfly$34.0188 rev

8mo ago

LILAC Windproof Travel Umbrella Compact auto open/close Folding Umbrellas for Rain Craftsmanship Lightweight Portable Small for Women Men TSA Approved Reflective for Night Safety

LILAC$13.3696 rev

1y ago

What buyers say about red umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality, good price, good size and arrived on time”

Strength13%

“Solidly built”

Durability8%

“The construction is durable”

Value For Money6%

“Great value”

Weather Proof6%

“its good for handling weather”

Ease Of Use6%

“easy to carry”

Advertised Vs Actual Product6%

“As described”

Size-Overall6%

“fits perfectly in my bag”

Compactness4%

“Compact, easy to open”

Color3%

“Vibrant color”

What buyers complain about

Durability21%

“Broke easily”

Size-Overall11%

“Super small”

Quality-Overall10%

“Quality control issue”

Ease Of Use6%

“Very difficult to close”

Weight Heavy5%

“Way Too Heavy”

Strength5%

“Not Sturdy”

Weather Proof4%

“Wouldn't recommend for real weather”

Water Resistance4%

“It is not waterproof”

Advertised Vs Actual Product3%

“Not as advertised”

Functionality-Overall2%

“QR code doesnt work”

Top return reasons

Size-Overall47%

Weight Heavy11%

Color5%

Value For Money4%

Compactness4%

Advertised Vs Actual Product4%

Functionality-Overall4%

Ease Of Use3%

Quality-Overall2%

Strength2%

Common questions

Is red umbrella profitable to sell on Amazon United States?: The niche generates $72K/yr across 34 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the red umbrella niche?: 27 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in red umbrella?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.5%.
When does demand for red umbrella peak?: Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the red umbrella niche?: Listings span $8.99–$50.75; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 14,247 reviews — the moat a new listing must climb.