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Red Tutu

Fail

An estimated 9.1% of orders come back, so Red Tutu is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$430K/yr611K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
59%top-5 click share · 13 brands · 15 sellers

Flapen Score

Red Tutu against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Tutu is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Tutu market on Amazon at a glance

Shoppers on Amazon United States searched for Red Tutu 611K times last year and spent an estimated $430K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $430K a year.

Searches, last 12 months
611K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
6.5%
Market size, estimated
$430Ka year
Peak month
October23.7× the quietest month
Top search term
red tutu315K searches a year

02 · Price

A sale here is worth $10.81.

Listings sell for $10.81 on average, from $6.85 to $27.65. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $10.81 that is $14K to $16K a year per listing.

Average price
$10.81under the $15 to $100 sweet spot
Price range
$6.85–$27.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$14K–$16K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #2,290 within Dance. It carries 1,778 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#2,290in Dance
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,778per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Red Tutu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

17%

  • Brand 132%
  • Brand 217%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Demand

Red Tutu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 23.7×

Search terms

Top Red Tutu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red tutu315K/yr
  • red tulle skirt70K/yr
  • red tutu woman102K/yr
  • red puffy skirt12K/yr
  • red tutus8K/yr
  • red tutu women12K/yr
  • red tutu skirt19K/yr
  • tutu red8K/yr
  • red fluffy skirt9K/yr
  • red turu8K/yr

Reviews and returns

What reviews say buyers love and hate about Red Tutu

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
55%of negative reviews mention “Smell”
9.1%of orders come back
“Smelled absolutely rancid like rotten fish”
A buyer, on “Smell”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Tutu questions

Answered from the same tracked data.