red turtleneck men
Skip itSoft demand (-72.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.59avg listing price — sweet spot $15–$100
Price range
Great$10.57–$31.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,729.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 66K searches
Growth
Bad-72.7%90-day search growth — must beat 0% to launch
Returns
Bad11.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, red turtleneck men is a $3K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
red turtleneck men market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $20K–$24K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,617
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 17.7%
- Avg brand age
- 43 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
18
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
18%
- Amazon Essentials26%
- COOFANDY15%
- URBAN BUCK13%
- Poriff10%
- LONGBIDA9%
- Utopia Wear9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -72.7% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 27.1×
Top red turtleneck men search terms
- red turtleneck men49K/yr
- mens red turtleneck12K/yr
- mens red turtleneck sweater4K/yr
Top red turtleneck men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Red XX-Large
Amazon Essentials$24.674.5★4,149 rev
Mens Slim Fit Lightweight Long Sleeve Knitted Pullover Top Turtleneck Sweater(Red S)
LONGBIDA$18.714.2★23,338 rev
Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Red Large
Amazon Essentials$22.104.5★4,149 rev
Utopia Wear Turtleneck Men Slim Fit UPF 50+ Lightweight Pullover Sweater Long Sleeves Top X- Large Wine Red
Utopia Wear$14.644.5★14,266 rev
RGJU Mock Turtleneck for Men Long Sleeve Thermal Mock Neck Shirt Slim Fit(red L)
RGJU$16.914.3★320 rev
Newest
by launch date
COOFANDY Mens Thermal Sweater Slim Fit Turtleneck Long Sleeve Turtle Neck Shirt Red
COOFANDY$15.65210 rev
RGJU Mock Turtleneck for Men Long Sleeve Thermal Mock Neck Shirt Slim Fit(red L)
RGJU$16.91320 rev
COOFANDY Mens Mock Turtleneck Sweater Short Sleeve Slim Fit Turtle Neck Sweaters Casual Basic Tee Ribbed Knit Pullover Tops Dark Red Small
COOFANDY$17.09408 rev
COOFANDY Mens Mock Turtleneck Sweater Short Sleeve Slim Fit Turtle Neck Sweaters Casual Basic Tee Ribbed Knit Pullover Tops Dark Red Large
COOFANDY$17.21408 rev
Poriff Mens Turtleneck Sweater Long Sleeve Classic Casual Mock Neck Basic Tops Knit Pullover Solid Tee (Red M)
Poriff$14.34330 rev
Trending
90-day click momentumUtopia Wear Turtleneck Men Slim Fit UPF 50+ Lightweight Pullover Sweater Long Sleeves Top Medium Wine Red
Utopia Wear$14.544.5★
Utopia Wear Turtleneck Men Slim Fit UPF 50+ Lightweight Pullover Sweater Long Sleeves Top X- Large Wine Red
Utopia Wear$14.644.5★
Amazon Essentials Mens Long-Sleeve Soft Touch Cotton Blend Turtleneck Sweater Red XX-Large
Amazon Essentials$24.674.5★
COOFANDY Mens Mock Turtleneck Sweater Short Sleeve Slim Fit Turtle Neck Sweaters Casual Basic Tee Ribbed Knit Pullover Tops Dark Red Large
COOFANDY$17.214.5★
Ohoo Mens 100% Cotton Mock Turtleneck Sweater Slim Fit Lightweight Pullover / DCT005-RED-XL
Ohoo$23.634.3★
What buyers say about red turtleneck men
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“No complaints I literally have one in every color”
“Vibrant color and well made”
“It is great especially when you layer because of the weather”
“Very comfortable”
“stretch is good”
“it was exactly what I had hoped for”
“Quality material”
“Super soft”
“Iconic look”
What buyers complain about
“Its actually very tight for the size large”
“Horrible quality”
“The sleeves are very short”
“It is thin”
Top return reasons
Common questions
- Is red turtleneck men profitable to sell on Amazon United States?
- The niche generates $3K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -72.7%. Flapen's verdict: Skip it (32/100).
- How competitive is the red turtleneck men niche?
- 14 brands and 18 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in red turtleneck men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Sleeve Fit. The return rate is 11.9% — above our launch gate.
- When does demand for red turtleneck men peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 27.1× the quietest.
- What does it cost to enter the red turtleneck men niche?
- Listings span $10.57–$31.70; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 7,730 reviews — the moat a new listing must climb.