Red Turtleneck

Shoppers searched for this 308K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -85.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

308K

Growth, 90 days vs prior 90

-85.4%

Conversion, latest week

0.8%

Market size, estimated

$44Ka year

Peak month

December55.1× the quietest month

Top search term

red turtleneck women132K searches a year

Listings sell for $17.24 on average, from $7.49 to $34.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.24 that is $0 to $2K a year per listing.

Average price

$17.24inside the $15 to $100 sweet spot

Price range

$7.49–$34.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

16.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,586 within Sweaters. It carries 5,148 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#1,586in Sweaters

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

5,148per listing

Listings tracked

53

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months