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Red Tunic

Fail

Shoppers spend an estimated $15K a year here, so Red Tunic is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$15K/yr237K searches / yr
90-day growth
+28.3%search demand this quarter
Competition
16%top-5 click share · 60 brands · 69 sellers

Flapen Score

Red Tunic against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Tunic is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Tunic market on Amazon at a glance

Shoppers on Amazon United States searched for Red Tunic 237K times last year and spent an estimated $15K. The top 5 brands take 39% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
+28.3%
Conversion, latest week
0.4%
Market size, estimated
$15Ka year
Peak month
May2.5× the quietest month
Top search term
summer tunics for women21K searches a year

02 · Price

A sale here is worth $13.72.

Listings sell for $13.72 on average, from $7.35 to $39.08. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $13.72 that is $0 to $1K a year per listing.

Average price
$13.72under the $15 to $100 sweet spot
Price range
$7.35–$39.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #238 within Tunics. It carries 4,211 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#238in Tunics
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
4,211per listing
Listings tracked
153

04 · Newcomers

13 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
32
Successful launches
13Amazon's first-year sales bar
Average brand age
38 months

Products

Top Red Tunic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

60 rising

Sellers

69

Top-5 brand share

39%

Top 20: 75%

Top-5 click share

16%

Top 20: 39%

Open market

57%

  • Brand 114%
  • Brand 210%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Red Tunic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×

Search terms

Top Red Tunic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • summer tunics for women21K/yr
  • womens tunic tops for summer14K/yr
  • summer tunic20K/yr
  • popyoung tunic tops for women30K/yr
  • womens summer tunics14K/yr
  • long blouses19K/yr
  • dressy tunics for women20K/yr
  • cotton tunics13K/yr
  • tunic short sleeve tops for women12K/yr
  • yellow tunic tops for women11K/yr

Reviews and returns

What reviews say buyers love and hate about Red Tunic

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
7.3%of orders come back
“Too short”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Tunic questions

Answered from the same tracked data.