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Red Toddler Dress

Fail

An estimated 18.8% of orders come back, so Red Toddler Dress is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$77K/yr565K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
9%top-5 click share · 121 brands · 128 sellers

Flapen Score

Red Toddler Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Toddler Dress is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Toddler Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Red Toddler Dress 565K times last year and spent an estimated $77K. The top 5 brands take 41% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 565K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
565K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
0.6%
Market size, estimated
$77Ka year
Peak month
December4.4× the quietest month
Top search term
red toddler dress69K searches a year

02 · Price

A sale here is worth $23.50.

Listings sell for $23.50 on average, from $9.28 to $68.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.50 that is $0 to $2K a year per listing.

Average price
$23.50inside the $15 to $100 sweet spot
Price range
$9.28–$68.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
18.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #485 within Baby Girls. It carries 937 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
5.4%
Average rank
#485in Baby Girls
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
937per listing
Listings tracked
320

04 · Newcomers

5 of last year's 132 launches cleared the first-year sales bar.

132 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
132
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Red Toddler Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

121 falling

Sellers

128

Top-5 brand share

41%

Top 20: 65%

Top-5 click share

9%

Top 20: 26%

Open market

62%

  • Brand 118%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Red Toddler Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Red Toddler Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red toddler dress69K/yr
  • red dress for teens54K/yr
  • toddler red dress56K/yr
  • red dresses for teens30K/yr
  • red dress for girls 10-1236K/yr
  • red dress teen31K/yr
  • red dress toddler31K/yr
  • kids red dress25K/yr
  • red dress kids28K/yr
  • teen red dress26K/yr

Reviews and returns

What reviews say buyers love and hate about Red Toddler Dress

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
18.8%of orders come back
“Too large”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Toddler Dress questions

Answered from the same tracked data.