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Red Sweatshirt Women

Fail

Demand is soft, at -71.2% this quarter, so Red Sweatshirt Women is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$156K/yr607K searches / yr
90-day growth
-71.2%search demand this quarter
Competition
45%top-5 click share · 22 brands · 50 sellers

Flapen Score

Red Sweatshirt Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Sweatshirt Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Sweatshirt Women market on Amazon at a glance

Shoppers on Amazon United States searched for Red Sweatshirt Women 607K times last year and spent an estimated $156K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Sep–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 607K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -71.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
607K
Growth, 90 days vs prior 90
-71.2%
Conversion, latest week
1.1%
Market size, estimated
$156Ka year
Peak month
December11.6× the quietest month
Top search term
red sweatshirt women221K searches a year

02 · Price

A sale here is worth $22.88.

Listings sell for $22.88 on average, from $9.52 to $38.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $22.88 that is $2K to $6K a year per listing.

Average price
$22.88inside the $15 to $100 sweet spot
Price range
$9.52–$38.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
13.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Fashion Hoodies & Sweatshirts. It carries 4,034 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#125in Fashion Hoodies & Sweatshirts
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
4,034per listing
Listings tracked
35

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Red Sweatshirt Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

50

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

45%

Top 20: 80%

Open market

31%

  • Brand 134%
  • Brand 212%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Red Sweatshirt Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Search terms

Top Red Sweatshirt Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red sweatshirt women221K/yr
  • red crewneck sweatshirt70K/yr
  • womens red sweatshirt72K/yr
  • red crewneck33K/yr
  • red pullover women18K/yr
  • red crewneck sweatshirt women23K/yr
  • red sweatshirt for women18K/yr
  • red womens sweatshirt21K/yr
  • red sweatshirt for woman27K/yr
  • red crew neck8K/yr

Reviews and returns

What reviews say buyers love and hate about Red Sweatshirt Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
24%of negative reviews mention “Size-Overall”
13.6%of orders come back
“too short”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Red Sweatshirt Women questions

Answered from the same tracked data.