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Red Sweater for Men

Fail

Demand is soft, at -87.5% this quarter, so Red Sweater for Men is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$71K/yr440K searches / yr
90-day growth
-87.5%search demand this quarter
Competition
22%top-5 click share · 26 brands · 84 sellers

Flapen Score

Red Sweater for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Sweater for Men is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Sweater for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Red Sweater for Men 440K times last year and spent an estimated $71K. The top 5 brands take 73% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -87.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
440K
Growth, 90 days vs prior 90
-87.5%
Conversion, latest week
0.7%
Market size, estimated
$71Ka year
Peak month
December55.3× the quietest month
Top search term
red sweater men115K searches a year

02 · Price

A sale here is worth $23.66.

Listings sell for $23.66 on average, from $9.31 to $54.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $23.66 that is $0 to $2K a year per listing.

Average price
$23.66inside the $15 to $100 sweet spot
Price range
$9.31–$54.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #316 within Active Sweatshirts. It carries 10,903 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
12.3%
Average rank
#316in Active Sweatshirts
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
10,903per listing
Listings tracked
93

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Red Sweater for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

84

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

22%

Top 20: 51%

Open market

24%

  • Brand 143%
  • Brand 211%
  • Brand 311%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Red Sweater for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 55.3×

Search terms

Top Red Sweater for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red sweater men115K/yr
  • mens red sweater115K/yr
  • burgundy sweater men34K/yr
  • red sweater for men36K/yr
  • red mens sweater28K/yr
  • men red sweater30K/yr
  • red pullover men6K/yr
  • sueter rojos hombre6K/yr
  • red sweater mens8K/yr
  • red sweaters for men8K/yr

Reviews and returns

What reviews say buyers love and hate about Red Sweater for Men

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
10.1%of orders come back
“it should not really be as tight as it is”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Sweater for Men questions

Answered from the same tracked data.