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Red Sweater for Girls

Fail

Demand is soft, at -76.3% this quarter, so Red Sweater for Girls is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$12K/yr161K searches / yr
90-day growth
-76.3%search demand this quarter
Competition
49%top-5 click share · 15 brands · 19 sellers

Flapen Score

Red Sweater for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Sweater for Girls is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Sweater for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Red Sweater for Girls 161K times last year and spent an estimated $12K. The top 5 brands take 71% of clicks. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -76.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-76.3%
Conversion, latest week
0.5%
Market size, estimated
$12Ka year
Top search term
girls red cardigan16K searches a year

02 · Price

A sale here is worth $15.31.

Listings sell for $15.31 on average, from $8.94 to $23.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.31 that is $0 to $2K a year per listing.

Average price
$15.31inside the $15 to $100 sweet spot
Price range
$8.94–$23.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #103 within Sweaters. It carries 1,933 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#103in Sweaters
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,933per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Red Sweater for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

19

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

25%

  • Brand 141%
  • Brand 216%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Red Sweater for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 25.6× · 8 of 12 months tracked

Search terms

Top Red Sweater for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls red cardigan16K/yr
  • red cardigan for girls21K/yr
  • red sweater for girls31K/yr
  • girls red sweater48K/yr
  • red sweater girls15K/yr
  • girls red cardigan sweater7K/yr
  • girl red sweater5K/yr
  • red girls sweater5K/yr
  • girls red christmas sweater5K/yr
  • red christmas sweater girls5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Sweater for Girls

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Color”
9.6%of orders come back
“Burgundy NOT Red”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Red Sweater for Girls questions

Answered from the same tracked data.