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Red Suspenders

Fail

An estimated 7.8% of orders come back, so Red Suspenders is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$212K/yr193K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
55%top-5 click share · 19 brands · 24 sellers

Flapen Score

Red Suspenders against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Suspenders is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Suspenders market on Amazon at a glance

Shoppers on Amazon United States searched for Red Suspenders 193K times last year and spent an estimated $212K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
10.2%
Market size, estimated
$212Ka year
Peak month
October10.3× the quietest month
Top search term
red suspenders111K searches a year

02 · Price

A sale here is worth $10.84.

Listings sell for $10.84 on average, from $4.69 to $24.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $10.84 that is $11K to $14K a year per listing.

Average price
$10.84under the $15 to $100 sweet spot
Price range
$4.69–$24.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #685 within Suspenders. It carries 5,499 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#685in Suspenders
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
5,499per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Red Suspenders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

24

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

55%

Top 20: 99%

Open market

35%

  • Brand 119%
  • Brand 214%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Red Suspenders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 10.3×

Search terms

Top Red Suspenders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red suspenders111K/yr
  • red suspenders for men62K/yr
  • mens red suspenders7K/yr
  • suspenders red5K/yr
  • suspenders for men red3K/yr
  • red suspenders firefighter5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Suspenders

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Durability”
7.8%of orders come back
“Broke after 6 uses”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Suspenders questions

Answered from the same tracked data.