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Red Sunglasses

Maybe

The top 5 products take only 30% of clicks. But an estimated 6.9% of orders come back, so Red Sunglasses is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 45
Market size
$851K/yr1.4M searches / yr
90-day growth
+68.2%search demand this quarter
Competition
30%top-5 click share · 33 brands · 39 sellers

Flapen Score

Red Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Sunglasses is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Red Sunglasses 1.4M times last year and spent an estimated $851K. The top 5 brands take 52% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $851K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+68.2%
Conversion, latest week
4.5%
Market size, estimated
$851Ka year
Peak month
October2.8× the quietest month
Top search term
red sunglasses403K searches a year

02 · Price

A sale here is worth $13.80.

Listings sell for $13.80 on average, from $5.36 to $25.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $13.80 that is $3K to $7K a year per listing.

Average price
$13.80under the $15 to $100 sweet spot
Price range
$5.36–$25.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #891 within Sunglasses & Eyewear Accessories. It carries 2,337 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#891in Sunglasses & Eyewear Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,337per listing
Listings tracked
64

04 · Newcomers

10 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
10Amazon's first-year sales bar
Average brand age
47 months

Products

Top Red Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

39

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

30%

Top 20: 64%

Open market

42%

  • Brand 119%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Red Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Red Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red sunglasses403K/yr
  • red sunglasses for women179K/yr
  • red glasses233K/yr
  • red lens sunglasses53K/yr
  • red aviator sunglasses39K/yr
  • burgundy sunglasses59K/yr
  • red tinted sunglasses45K/yr
  • red shades40K/yr
  • red sunglasses men51K/yr
  • red frame sunglasses25K/yr

Reviews and returns

What reviews say buyers love and hate about Red Sunglasses

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
6.9%of orders come back
“I was worried they would be too big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Sunglasses questions

Answered from the same tracked data.