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Red Sunglasses

Maybe

The top 5 products take only 30% of clicks. But returns run at 6.9% of orders, so Red Sunglasses is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 45
Market size
$851K/yr1.4M searches / yr
90-day growth
+68.2%search demand this quarter
Competition
30%top-5 click share · 33 brands · 39 sellers

Flapen Score

Red Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Sunglasses is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Red Sunglasses 1.4M times last year and spent an estimated $851K. The top 5 brands take 52% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +68.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $851K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+68.2%
Conversion, latest week
4.5%
Market size, estimated
$851Ka year
Peak month
October2.8× the quietest month
Top search term
red sunglasses403K searches a year

02 · Price

A sale here is worth $13.80.

Listings sell for $13.80 on average, from $5.36 to $25.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $13.80 that is $3K to $7K a year per listing.

Average price
$13.80under the $15 to $100 sweet spot
Price range
$5.36–$25.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #891 within Sunglasses & Eyewear Accessories. It carries 2,337 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#891in Sunglasses & Eyewear Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,337per listing
Listings tracked
64

04 · Newcomers

Amazon counts 10 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
10Amazon's first-year sales bar
Average brand age
47 months

Products

Top Red Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$26K$51K$77K$102K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

39

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

30%

Top 20: 64%

Open market

42%

  • SOJOS19%
  • TYA10%
  • FEISEDY10%
  • mosanana7%
  • milramtob6%
  • Appassal6%

Demand

Red Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Red Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red sunglasses403K/yr
  • red sunglasses for women179K/yr
  • red glasses233K/yr
  • red lens sunglasses53K/yr
  • red aviator sunglasses39K/yr
  • burgundy sunglasses59K/yr
  • red tinted sunglasses45K/yr
  • red shades40K/yr
  • red sunglasses men51K/yr
  • red frame sunglasses25K/yr

Reviews and returns

What reviews say buyers love and hate about Red Sunglasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.10

I was worried they would be too big

The lenses are large

A little small

Color15%−0.04

Color Not What Is Pictured

They look more red than burgundy

The color is closer to deep burgundy than red

Value For Money6%+0.61

cheap

Looks expensive

These are not worth their price

Strength5%−0.09

Flimsy, light weight,

Very flimsy

Sadly these are not very sturdy

Durability5%−0.06

Break easily

They didnt even last a month and broke

not very durable

Love

Quality-Overall18%+1.25

Excellent Quality

The quality seems very lux

the glasses are such good quality for a great price

Color15%−0.04

Color is accurate

The color is vibrant

Beautiful color

Size-Overall12%−0.10

Fits great

It fits me slightly snug

Fits most face sizes

Shape/Style12%+0.75

They are very stylish

Stylish and Comfy

Highly recommend this style

Value For Money9%+0.61

Worth it

Good value

WORTH THE BUY

Return

6.9% Return rate 89% Fixable by listing

Size-Overall54%██████

I was worried they would be too big

The lenses are large

A little small

Color15%▇▇█▇▇█

Color Not What Is Pictured

They look more red than burgundy

The color is closer to deep burgundy than red

Shape/Style10%▇▆▇███

Not stylish; ridiculous looking is more accurate

The style may not fit every face shape because they run a bit narrow

Out of shape

Advertised Vs Actual Product6%█▆█▆▇▇
Quality-Overall4%█▇▇▆█▆

Cheap

Terrible quality

are really no better or worse than some if my dollar store cheapos

FAQ

Common Red Sunglasses questions

Answered from the same tracked data.