Red Suitcase
FailBuyers convert on only 0.6% of searches, so Red Suitcase is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $131K/yr192K searches / yr
- 90-day growth
- +13.8%search demand this quarter
- Competition
- 21%top-5 click share · 39 brands · 56 sellers
Flapen Score
Red Suitcase against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Suitcase is stronger. Inside it, weaker.
Market
The Red Suitcase market on Amazon at a glance
Shoppers on Amazon United States searched for Red Suitcase 192K times last year and spent an estimated $131K. The top 5 brands take 49% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- +13.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $131Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- red suitcase40K searches a year
02 · Price
A sale here is worth $106.35.
Listings sell for $106.35 on average, from $29.42 to $278.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $106.35 that is $0 to $11K a year per listing.
- Average price
- $106.35above the $15 to $100 sweet spot
- Price range
- $29.42–$278.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 6.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,017 within Luggage. It carries 12,262 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 83%
- Out of stock, average day
- 7.7%
- Average rank
- #1,017in Luggage
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 12,262per listing
- Listings tracked
- 83
04 · Newcomers
18 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Red Suitcase products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coolife Luggage 3 Piece Set Lightweight Durable Hardshell Suitcase set with 360 Spinner Wheels TSA-approved Lock Checked Family Travel Luggage sets 20/24/28 Inch Red
- Price
- $157.23
- Rating
- 4.6/5
- Reviews
- 31,077
- Age
- 10y ago

Coolife Hardside Carry-On Luggage with TSA Lock Spinner Wheels Telescopic Handle Lightweight Suitcase (Red S(20in_carry on))
- Price
- $69.31
- Rating
- 4.6/5
- Reviews
- 9,340
- Age
- 2y ago

Amazon Basics 21 Hardside Carry-On Luggage with Spinner Wheels Expandable for Up to 25% More Space Scratch-Resistant Hardshell Suitcase Telescoping Handle Orange
- Price
- $52.34
- Rating
- 4.5/5
- Reviews
- 27,070
- Age
- 8y ago

Kono Carry On Luggage 20 Inch Expandable 22x14x9 Airline Approved Hard Shell Travel Trolley 4 Spinner Wheels Lightweight Polypropylene Suitcase with TSA Lock Red
- Price
- $67.59
- Rating
- 4.6/5
- Reviews
- 1,654
- Age
- 11mo ago

Karl home Luggage Set of 3 Hardside Carry on Suitcase Sets with Spinner Wheels & TSA lock Portable Lightweight ABS Luggages for Travel Business - Red (20/24/28)
- Price
- $97.53
- Rating
- 4.0/5
- Reviews
- 1,731
- Age
- 4y ago
Trending
estimated 90-day click momentum
Amazon Basics 21 Hardside Carry-On Luggage with Multi-directional Wheels Expandable for Up to 25% More Space Scratch-Resistant Surface Rose Gold
- Price
- $52.75
- Rating
- 4.5/5
- Reviews
- 27,070
- Age
- 1y ago

Amazon Basics 30 Hardside Large Checked Luggage Hardshell Suitcase With Four Multi-directional Wheels Expandable For Up to 15% More Space Scratch-Resistant Shell Black
- Price
- $90.32
- Rating
- 4.3/5
- Reviews
- 13,571
- Age
- 8y ago

Amazon Basics 26 Hardside Medium Checked Luggage Expandable Hardshell Suitcase with Wheels Scratch-Resistant Surface Four Multi-directional Wheels Orange
- Price
- $69.87
- Rating
- 4.5/5
- Reviews
- 11,595
- Age
- 8y ago

Cosbarn Luggage Sets 3 Piece Suitcases with Wheels Suitcase Set ABS+PC Hardshell Luggage with Phone Holder Lightweight Carry on Luggage with TSA Lock Spinner Wheels
- Price
- $58.10
- Rating
- 4.7/5
- Reviews
- 286
- Age
- 2y ago

Away Carry-On Luggage - 22-Inch Lightweight Hardside Suitcase with 360 Spinner Wheels Interior Compression System TSA-Approved Lock - Cherry Red
- Price
- $252.65
- Rating
- 4.7/5
- Reviews
- 740
- Age
- 9mo ago
Newest
by launch date
U.S. Traveler Rio Lightweight Softside Rolling Carry-on Suitcase 2-Wheel Set Red
- Price
- $44.70
- Rating
- 4.2/5
- Reviews
- 35,870
- Age
- 4mo ago

SwissGear 7366 Signature Hardside Expandable Luggage with Spinner Wheels TSA Lock Cup-Holder Red Carry-On 19-Inch
- Price
- $100.91
- Rating
- 4.3/5
- Reviews
- 3,075
- Age
- 5mo ago

Kenneth Cole REACTION Out of Bounds Lightweight Hardshell 4-Wheel Spinner Luggage Scarlet Red 20-Inch Carry On
- Price
- $57.11
- Rating
- 4.3/5
- Reviews
- 16,195
- Age
- 9mo ago

Flying Axis Collection Lightweight Hardside Expandable 8-Wheel Spinner Luggage Cherry Red 28-Inch Checked
- Price
- $82.74
- Rating
- 3.9/5
- Reviews
- 191
- Age
- 9mo ago

Away Carry-On Luggage - 22-Inch Lightweight Hardside Suitcase with 360 Spinner Wheels Interior Compression System TSA-Approved Lock - Cherry Red
- Price
- $252.65
- Rating
- 4.7/5
- Reviews
- 740
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
39 rising
Sellers
56
Est. top-5 brand share
49%
Top 20: 86%
Est. top-5 click share
21%
Top 20: 50%
Open market
47%
- Coolife17%
- Amazon Basics13%
- Rockland9%
- SwissGear5%
- Kenneth Cole REACTION5%
- Cosbarn4%
Demand
Red Suitcase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.1×
Search terms
Top Red Suitcase search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red suitcase40K/yr
- red luggage37K/yr
- red luggage set35K/yr
- red carry on luggage23K/yr
- red carry on suitcase9K/yr
- red suitcase set7K/yr
- carry on luggage red8K/yr
- red suitcases with wheels9K/yr
- luggage red7K/yr
- suitcase red5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Suitcase
We read the reviews and the return reasons for every product selling here.
“Bad zipper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Suitcase questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









