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Red Suitcase

Fail

Buyers convert on only 0.6% of searches, so Red Suitcase is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$131K/yr192K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
21%top-5 click share · 39 brands · 56 sellers

Flapen Score

Red Suitcase against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Suitcase is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Suitcase market on Amazon at a glance

Shoppers on Amazon United States searched for Red Suitcase 192K times last year and spent an estimated $131K. The top 5 brands take 49% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
0.6%
Market size, estimated
$131Ka year
Peak month
December3.1× the quietest month
Top search term
red suitcase40K searches a year

02 · Price

A sale here is worth $106.35.

Listings sell for $106.35 on average, from $29.42 to $278.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $106.35 that is $0 to $11K a year per listing.

Average price
$106.35above the $15 to $100 sweet spot
Price range
$29.42–$278.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,017 within Luggage. It carries 12,262 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
83%
Out of stock, average day
7.7%
Average rank
#1,017in Luggage
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
12,262per listing
Listings tracked
83

04 · Newcomers

18 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
18Amazon's first-year sales bar
Average brand age
31 months

Products

Top Red Suitcase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

56

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

21%

Top 20: 50%

Open market

47%

  • Brand 117%
  • Brand 213%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Red Suitcase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.1×

Search terms

Top Red Suitcase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red suitcase40K/yr
  • red luggage37K/yr
  • red luggage set35K/yr
  • red carry on luggage23K/yr
  • red carry on suitcase9K/yr
  • red suitcase set7K/yr
  • carry on luggage red8K/yr
  • red suitcases with wheels9K/yr
  • luggage red7K/yr
  • suitcase red5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Suitcase

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Zipper Quality”
6.8%of orders come back
“Bad zipper”
A buyer, on “Zipper Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Red Suitcase questions

Answered from the same tracked data.