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Red Stockings

Fail

Demand is soft, at -56.3% this quarter, so Red Stockings is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$50K/yr101K searches / yr
90-day growth
-56.3%search demand this quarter
Competition
31%top-5 click share · 25 brands · 48 sellers

Flapen Score

Red Stockings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Stockings is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Stockings market on Amazon at a glance

Shoppers on Amazon United States searched for Red Stockings 101K times last year and spent an estimated $50K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-56.3%
Conversion, latest week
4.9%
Market size, estimated
$50Ka year
Peak month
December5.3× the quietest month
Top search term
red thigh high stockings56K searches a year

02 · Price

A sale here is worth $10.18.

Listings sell for $10.18 on average, from $4.75 to $28.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.18 that is $0 to $1K a year per listing.

Average price
$10.18under the $15 to $100 sweet spot
Price range
$4.75–$28.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #14,492 within Socks & Hosiery. It carries 1,641 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#14,492in Socks & Hosiery
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,641per listing
Listings tracked
59

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Red Stockings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

48

Top-5 brand share

77%

Top 20: 98%

Top-5 click share

31%

Top 20: 69%

Open market

21%

  • Brand 157%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Red Stockings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Red Stockings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red thigh high stockings56K/yr
  • red thigh highs13K/yr
  • red stockings for women lingerie10K/yr
  • red knee high stockings8K/yr
  • red thigh high4K/yr
  • thigh high stockings red4K/yr
  • red lingerie stockings4K/yr
  • red stockings lingerie3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Stockings

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Thigh Fit”
6.2%of orders come back
“These are not thigh high”
A buyer, on “Thigh Fit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Stockings questions

Answered from the same tracked data.