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Red Socks

Maybe

The top 5 brands take only 32% of clicks. But demand is soft, at -29.1% this quarter, so Red Socks is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$304K/yr548K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
24%top-5 click share · 61 brands · 78 sellers

Flapen Score

Red Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Socks is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Red Socks 548K times last year and spent an estimated $304K. The top 5 brands take 32% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months
548K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
4.6%
Market size, estimated
$304Ka year
Peak month
October3.4× the quietest month
Top search term
red socks248K searches a year

02 · Price

A sale here is worth $12.02.

Listings sell for $12.02 on average, from $4.95 to $29.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $12.02 that is $3K to $6K a year per listing.

Average price
$12.02under the $15 to $100 sweet spot
Price range
$4.95–$29.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #4,040 within Socks & Hosiery. It carries 2,290 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#4,040in Socks & Hosiery
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,290per listing
Listings tracked
88

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Red Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

61 rising

Sellers

78

Top-5 brand share

32%

Top 20: 74%

Top-5 click share

24%

Top 20: 61%

Open market

64%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Red Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Red Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red socks248K/yr
  • red socks for woman82K/yr
  • red socks men49K/yr
  • red ankle socks20K/yr
  • red crew socks22K/yr
  • red socks women25K/yr
  • mens red socks17K/yr
  • red dress socks13K/yr
  • womens red socks16K/yr
  • red ankle socks women6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Socks

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
13%of negative reviews mention “Thickness”
3.6%of orders come back
“Need to be thicker”
A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Socks questions

Answered from the same tracked data.