Red Silk Scarf

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

185K

Growth, 90 days vs prior 90

+42.4%

Conversion, latest week

5.8%

Market size, estimated

$122Ka year

Peak month

October3.2× the quietest month

Top search term

red silk scarf103K searches a year

Listings sell for $11.32 on average, from $5.79 to $29.52. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $11.32 that is $1K to $3K a year per listing.

Average price

$11.32under the $15 to $100 sweet spot

Price range

$5.79–$29.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #292 within Scarves & Wraps. It carries 925 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#292in Scarves & Wraps

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

925per listing

Listings tracked

55

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months