Red Shirt for Boys

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

311K

Growth, 90 days vs prior 90

-36.0%

Conversion, latest week

2.1%

Market size, estimated

$83Ka year

Peak month

August4.5× the quietest month

Top search term

red shirt boys50K searches a year

Listings sell for $12.67 on average, from $5.53 to $25.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $12.67 that is $0 to $1K a year per listing.

Average price

$12.67under the $15 to $100 sweet spot

Price range

$5.53–$25.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

7.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #135 within Clothing. It carries 2,234 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

2.5%

Average rank

#135in Clothing

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,234per listing

Listings tracked

80

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months