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Red Shirt

Maybe

The top 5 products take only 6% of clicks. But an estimated 9.1% of orders come back, so Red Shirt is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 45
Market size
$1.2M/yr6.7M searches / yr
90-day growth
+33.2%search demand this quarter
Competition
6%top-5 click share · 109 brands · 138 sellers

Flapen Score

Red Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Shirt is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Red Shirt 6.7M times last year and spent an estimated $1.2M. The top 5 brands take 34% of clicks. Demand peaks in Feb–Oct–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
6.7M
Growth, 90 days vs prior 90
+33.2%
Conversion, latest week
1.2%
Market size, estimated
$1.2Ma year
Peak month
February4.1× the quietest month
Top search term
red tank top773K searches a year

02 · Price

A sale here is worth $14.91.

Listings sell for $14.91 on average, from $6.56 to $47.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 100 to 250 of them. At $14.91 that is $1K to $4K a year per listing.

Average price
$14.91under the $15 to $100 sweet spot
Price range
$6.56–$47.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #712 within Tanks & Camis. It carries 3,179 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#712in Tanks & Camis
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
3,179per listing
Listings tracked
447

04 · Newcomers

42 of last year's 171 launches cleared the first-year sales bar.

171 products launched here in the last 12 months. 42 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
171
Successful launches
42Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 6% of clicks. An open shelf where new products get seen.

Brands

109 rising

Sellers

138

Top-5 brand share

34%

Top 20: 68%

Top-5 click share

6%

Top 20: 19%

Open market

70%

  • Brand 18%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Red Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Red Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red tank top773K/yr
  • red shirt womens898K/yr
  • red tank top woman395K/yr
  • red shirt861K/yr
  • red going out top478K/yr
  • red halter top290K/yr
  • red blouses for women610K/yr
  • red crop top314K/yr
  • red blouse375K/yr
  • red tank134K/yr

Reviews and returns

What reviews say buyers love and hate about Red Shirt

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
9.1%of orders come back
“Too long”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Shirt questions

Answered from the same tracked data.