Red Shawl
FailAn estimated 9.6% of orders come back, so Red Shawl is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $78K/yr157K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 35%top-5 click share · 35 brands · 41 sellers
Flapen Score
Red Shawl against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Shawl is stronger. Inside it, weaker.
Market
The Red Shawl market on Amazon at a glance
Shoppers on Amazon United States searched for Red Shawl 157K times last year and spent an estimated $78K. The top 5 brands take 50% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $78Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- red shawl85K searches a year
02 · Price
A sale here is worth $16.20.
Listings sell for $16.20 on average, from $5.70 to $117.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $16.20 that is $0 to $2K a year per listing.
- Average price
- $16.20inside the $15 to $100 sweet spot
- Price range
- $5.70–$117.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 9.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #181 within Scarves & Wraps. It carries 1,985 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #181in Scarves & Wraps
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 1,985per listing
- Listings tracked
- 58
04 · Newcomers
1 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Red Shawl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
35 flat
Sellers
41
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
35%
Top 20: 72%
Open market
43%
- Brand 117%
- Brand 29%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 67%
Demand
Red Shawl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Red Shawl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red shawl85K/yr
- red shawl for women dressy18K/yr
- red wrap17K/yr
- red shaw7K/yr
- red shall4K/yr
- red shawl wrap4K/yr
- red shawl for women17K/yr
- red shawl cape5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Shawl
We read the reviews and the return reasons for every product selling here.
“sent it back was not the burgundy that I needed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
First Communion Gifts for Boys
$398K/yr+223.5%
Fifa World Cup 2026 Tshirt
$177K/yr>1,000%
American Flag Hat
$764K/yr+428.8%
White Socks Men
$3.0M/yr+13.3%
American Flag Overalls
$662K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Shawl questions
Answered from the same tracked data.