Red Shawl

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

3.0%

Market size, estimated

$78Ka year

Peak month

December4.5× the quietest month

Top search term

red shawl85K searches a year

Listings sell for $16.20 on average, from $5.70 to $117.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $16.20 that is $0 to $2K a year per listing.

Average price

$16.20inside the $15 to $100 sweet spot

Price range

$5.70–$117.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

9.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #181 within Scarves & Wraps. It carries 1,985 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#181in Scarves & Wraps

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,985per listing

Listings tracked

58

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months