red shawl
Skip itHigh returns (9.6%) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.20avg listing price — sweet spot $15–$100
Price range
Great$5.70–$117.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,984.91avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 157K searches
Returns
Bad9.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, red shawl is a $78K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
red shawl market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $81K–$97K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 2.3%
- Avg brand age
- 39 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
35 flat
Sellers
41
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
35%
Top 20: 72%
Open market
43%
- CHICGAL17%
- TONGFANTFL9%
- Pukguro9%
- Avidlove7%
- Ciormis7%
- RUI VTRON7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.5×
Top red shawl search terms
- red shawl85K/yr
- red shawl for women dressy18K/yr
- red wrap17K/yr
- red shaw7K/yr
- red shall4K/yr
- red shawl wrap4K/yr
- red shawl for women17K/yr
- red shawl cape5K/yr
Top red shawl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ciormis Red Pashmina Scarves Womens Solid Pale Pashmina Shawls and Wraps for Formal Evening DressesRed
Ciormis$12.804.6★558 rev
RUI VTRON Pashmina Shawl Wraps for Women Red Large Winter Scarf Soft Shawls and Wraps for Evening Dresses Shawl for Wedding
RUI VTRON$15.144.7★605 rev
Shawls and Wraps for Evening Dresses Sheer Womens Chiffon Scarf Wedding Bridal Cover Up Red
CHICGAL$13.704.4★432 rev
Pukguro Shawls and Wraps for Evening Dresses Sheer Chiffon Women Elegant Soft Silky Wraps Wedding Bridal Scarf Red 79 * 18
Pukguro$11.624.4★3,074 rev
Womens Capelets Shawls and Wraps for Evening Dress Chiffon Capes Wedding Cover Up Red
CHICGAL$12.774.4★360 rev
Newest
by launch date
Women Sheer Poncho Top Lightweight Beach Cover Up Knit Shawl for Summer Vacation Festival Rave Outfits Red
Sawden$13.5532 rev
Avidlove Shawl and Wraps Shrug for Evening Dresses Sheer Chiffon Cape Women Elegant Silky Wraps Wedding Scarf Cover Up Red One Size
Avidlove$11.5433 rev
Avidlove Sheer Chiffon Batwing Cape - Womens Long Flowy Shawl Wrap for Evening Dress Party Cover Up Capelet with Mesh Panels
Avidlove$12.4563 rev
Avidlove Shawls and Wraps for Evening Dresses Sheer Shawl Rave Scarf Formal Evening Party Women Accessory Red
Avidlove$12.1144 rev
Womens Scarf Shawls and Wraps for Evening Dress Wedding Party Bridal Scarves Sarong Cover Ups(Red)
CHICGAL$14.70868 rev
Trending
90-day click momentumWomen Sheer Poncho Top Lightweight Beach Cover Up Knit Shawl for Summer Vacation Festival Rave Outfits Red
Sawden$13.554.5★
Avidlove Sheer Chiffon Batwing Cape - Womens Long Flowy Shawl Wrap for Evening Dress Party Cover Up Capelet with Mesh Panels
Avidlove$12.454.3★
Avidlove Shawl and Wraps Shrug for Evening Dresses Sheer Chiffon Cape Women Elegant Silky Wraps Wedding Scarf Cover Up Red One Size
Avidlove$11.544.4★
Avidlove Shawls and Wraps for Evening Dresses Sheer Shawl Rave Scarf Formal Evening Party Women Accessory Red
Avidlove$12.114.4★
Ciormis Red Pashmina Scarves Womens Solid Pale Pashmina Shawls and Wraps for Formal Evening DressesRed
Ciormis$12.804.6★
What buyers say about red shawl
What buyers praise and complain about, mined from review topics.What buyers love
“Color is beautiful”
“The product is beautiful”
“Buttery soft material”
“Nice light material perfect for a warm spring evening”
“It keeps her warm”
“Great deal”
“As advertised”
“this weight is perfect”
“Comfortable”
“cutesy & chic”
What buyers complain about
“sent it back was not the burgundy that I needed”
“Smaller than expected”
“POOR QUALITY”
“Fabric destroyed easily”
“the product description feels a bit overstated”
“The adhesion on the other hand is very, very poor”
“It is a little less sheer than the pictures suggest”
“Item looks used”
“dirty”
“Not as bright”
Top return reasons
Common questions
- Is red shawl profitable to sell on Amazon United States?
- The niche generates $78K/yr across 58 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the red shawl niche?
- 35 brands and 41 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in red shawl?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 9.6% — above our launch gate.
- When does demand for red shawl peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the red shawl niche?
- Listings span $5.70–$117.99; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 1,985 reviews — the moat a new listing must climb.