Red Scarf

Shoppers searched for this 757K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months

757K

Growth, 90 days vs prior 90

-30.4%

Conversion, latest week

4.9%

Market size, estimated

$338Ka year

Peak month

December7.5× the quietest month

Top search term

red scarf494K searches a year

Listings sell for $9.13 on average, from $4.80 to $16.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $9.13 that is $2K to $5K a year per listing.

Average price

$9.13under the $15 to $100 sweet spot

Price range

$4.80–$16.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

7.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #567 within Scarves & Wraps. It carries 1,407 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

95%

Out of stock, average day

1.9%

Average rank

#567in Scarves & Wraps

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,407per listing

Listings tracked

44

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months