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37

red robe men

Skip it

Soft demand (-29.2% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 10Conversion 16Competition 65Returns 25Price range 95Avg price 95Brand share 51Review moat 24Quality gap 37

Avg price

Incredible$25.12

avg listing price — sweet spot $15–$100

Price range

Incredible$19.49–$42.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Review moat

Bad5,695.03

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$48K

$48K/yr · 148K searches

Growth

Bad-29.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, red robe men is a $48K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

red robe men market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$63K–$75K
units × avg price
Conversion rate
1.3%
Avg BSR
#143
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
8.3%
Avg brand age
47 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

19

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

22%

  • PAVILIA43%
  • Yurhap12%
  • NY Threads8%
  • U2SKIIN7%
  • SWOMOG5%
  • TONY AND CANDICE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.1×

Top red robe men search terms

  • red robe men50K/yr
  • mens red robe15K/yr
  • red and black robe20K/yr
  • red mens robe8K/yr
  • red velvet robe7K/yr
  • red silk robe men6K/yr
  • red robe for men5K/yr
  • mens robe red4K/yr
  • black and red robe6K/yr
  • red bathrobe men3K/yr
All search terms

Top red robe men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$10K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about red robe men

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“Soft on the skin”

Comfort-Overall15%

“Very comfortable”

Warmth14%

“Nice and warm”

Size-Overall10%

“Great fit”

Quality-Overall10%

“The overall quality of construction is also top notch”

Advertised Vs Actual Product6%

“True to picture”

Value For Money5%

“Excellent price”

Color4%

“The colors are good”

Material Quality3%

“the material feels great”

Pockets/Compartments2%

“Comes with deep pockets”

What buyers complain about

Size-Overall21%

“Runs small”

Thickness10%

“I love it although I expected it to be a little thicker”

Durability6%

“I'm not sure how well it will hold up”

Material Quality5%

“do not like furry material”

Allergies3%

“Loose amount of wool which caused me to be allergic that I stopped in emergencies”

Design-Overall3%

“Poorly constructed”

Strap/String Quality3%

“the inside belt has already fell off on both sides”

Thin3%

“Very thin and cheaply made”

Length3%

“Could always be a bit longer”

Quality-Overall2%

“low quality”

Top return reasons

Size-Overall41%
Material Quality10%
Sleeve Fit8%
Color6%
Length6%
Thin5%
Quality-Overall4%
Advertised Vs Actual Product3%
Shoulder Fit2%
Chest Fit2%

Common questions

Is red robe men profitable to sell on Amazon United States?
The niche generates $48K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Skip it (37/100).
How competitive is the red robe men niche?
16 brands and 19 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in red robe men?
Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 5.1% — above our launch gate.
When does demand for red robe men peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 21.1× the quietest.
What does it cost to enter the red robe men niche?
Listings span $19.49–$42.46; the average listing price is $25.12 (sweet spot $15–$100). The average incumbent carries 5,695 reviews — the moat a new listing must climb.