red robe men
Skip itSoft demand (-29.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.12avg listing price — sweet spot $15–$100
Price range
Incredible$19.49–$42.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad5,695.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 148K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red robe men is a $48K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
red robe men market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $63K–$75K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 8.3%
- Avg brand age
- 47 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
19
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
22%
- PAVILIA43%
- Yurhap12%
- NY Threads8%
- U2SKIIN7%
- SWOMOG5%
- TONY AND CANDICE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.1×
Top red robe men search terms
- red robe men50K/yr
- mens red robe15K/yr
- red and black robe20K/yr
- red mens robe8K/yr
- red velvet robe7K/yr
- red silk robe men6K/yr
- red robe for men5K/yr
- mens robe red4K/yr
- black and red robe6K/yr
- red bathrobe men3K/yr
Top red robe men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PAVILIA Mens Soft Robe Bathrobe for Men Lightweight Fleece Male Robe Long Bath Shower Spa with Shawl Collar and Pockets (Red Black S/M)
PAVILIA$21.404.7★509 rev

PAVILIA Mens Soft Robe Bathrobe for Men Lightweight Fleece Male Robe Long Bath Shower Spa with Shawl Collar and Pockets (Red Black L/XL)
PAVILIA$21.334.7★509 rev

Yurhap Mens Fleece Robe Soft Plush Robe for Men Fluffy Bathrobe with Belt
Yurhap$23.394.7★1,994 rev

PAVILIA Mens Soft Robe with Hood Bathrobe for Men Lightweight Fleece Male Robe Long Bath Shower Spa with Shawl Collar and Pockets (Red/Black L/XL)
PAVILIA$19.834.3★69 rev

PAVILIA Mens Soft Robe Plush Fluffy Fleece Bathrobe for Men Long Sherpa Spa Robe with Shawl Collar (Wine Red L/XL)
PAVILIA$28.384.6★1,642 rev
Newest
by launch date
PAVILIA Mens Soft Robe with Hood Bathrobe for Men Lightweight Fleece Male Robe Long Bath Shower Spa with Shawl Collar and Pockets (Red/Black L/XL)
PAVILIA$19.8369 rev

PAVILIA Mens Soft Robe with Hood Bathrobe for Men Lightweight Fleece Male Robe Long Bath Shower Spa with Shawl Collar and Pockets (Red/Black 2XL/3XL)
PAVILIA$19.5669 rev

PAVILIA Mens Soft Robe with Hood Bathrobe for Men Lightweight Fleece Male Robe Long Bath Shower Spa with Shawl Collar and Pockets (Red/Black S/M)
PAVILIA$19.7969 rev

Fruit of the Loom Mens Solid Plush Fleece Robe Red One Size
Fruit of the Loom$19.54260 rev

EK4YDNDS Mens Hooded Fleece Robe Lightweight Soft Warm Fleece Bathrobe Shower Spa Long Robe With Pockets(Burgundy L/XL)
EK4YDNDS$19.72814 rev
Trending
90-day click momentum
PAVILIA Mens Soft Robe with Hood Bathrobe for Men Lightweight Fleece Male Robe Long Bath Shower Spa with Shawl Collar and Pockets (Red/Black L/XL)
PAVILIA$19.834.3★

Amazon Essentials Mens Waffle Shawl Robe Rich Burgundy X-Small
Amazon Essentials$23.654.5★

PAVILIA Mens Soft Robe with Hood Bathrobe for Men Lightweight Fleece Male Robe Long Bath Shower Spa with Shawl Collar and Pockets (Red/Black 2XL/3XL)
PAVILIA$19.564.3★

PAVILIA Mens Soft Robe with Hood Bathrobe for Men Lightweight Fleece Male Robe Long Bath Shower Spa with Shawl Collar and Pockets (Red/Black S/M)
PAVILIA$19.794.3★

SWOMOG Mens Satin Kimono Robe with Shorts Silk Classic Long Sleeve Bathrobe with Pockets Loungewear Set
SWOMOG$29.494.4★
What buyers say about red robe men
What buyers praise and complain about, mined from review topics.What buyers love
“Soft on the skin”
“Very comfortable”
“Nice and warm”
“Great fit”
“The overall quality of construction is also top notch”
“True to picture”
“Excellent price”
“The colors are good”
“the material feels great”
“Comes with deep pockets”
What buyers complain about
“Runs small”
“I love it although I expected it to be a little thicker”
“I'm not sure how well it will hold up”
“do not like furry material”
“Loose amount of wool which caused me to be allergic that I stopped in emergencies”
“Poorly constructed”
“the inside belt has already fell off on both sides”
“Very thin and cheaply made”
“Could always be a bit longer”
“low quality”
Top return reasons
Common questions
- Is red robe men profitable to sell on Amazon United States?
- The niche generates $48K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the red robe men niche?
- 16 brands and 19 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in red robe men?
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 5.1% — above our launch gate.
- When does demand for red robe men peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 21.1× the quietest.
- What does it cost to enter the red robe men niche?
- Listings span $19.49–$42.46; the average listing price is $25.12 (sweet spot $15–$100). The average incumbent carries 5,695 reviews — the moat a new listing must climb.