Is red robe profitable to sell on Amazon United States?

The niche generates $26K/yr across 44 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -53.0%. Flapen's verdict: Skip it (38/100).

How competitive is the red robe niche?

24 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in red robe?

Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 5.8% — above our launch gate.

When does demand for red robe peak?

Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the red robe niche?

Listings span $7.71–$37.94; the average listing price is $18.54 (sweet spot $15–$100). The average incumbent carries 5,348 reviews — the moat a new listing must climb.

red robe

Skip it

Soft demand (-53.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$18.54

avg listing price — sweet spot $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Price range

Great$7.71–$37.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,347.64

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Market size

Bad$26K

$26K/yr · 272K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-53.0%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, red robe is a $26K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

red robe market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $56K–$74K; units × avg price
Conversion rate: 0.5%
Avg BSR: #260
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 5.9%
Avg brand age: 51 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

37%

Top 20: 70%

Open market

41%

PAVILIA22%
Vlazom14%
Ekouaer8%
HEARTNICE5%
Avidlove5%
Inner Wish5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.0% search growth over the last 90 days.

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top red robe search terms

red robe113K/yr -55.1%0.5% conv.
red robe women39K/yr -61.8%0.8% conv.
red silk robe29K/yr -55.3%0.6% conv.
burgundy robe14K/yr -29.9%0.4% conv.
red satin robe14K/yr -53.0%0.6% conv.
red robes7K/yr -39.9%0.4% conv.
red silk robe women7K/yr -58.1%0.5% conv.
red satin robes for women5K/yr -41.9%0.4% conv.
red robes for women6K/yr -45.8%0.2% conv.
burgundy robes for women6K/yr -41.4%0.3% conv.

All search terms

Top red robe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PAVILIA Dark Red Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women 2XL/3XL

PAVILIA$19.964.5★3,475 rev

Vlazom Womens Kimono Robes Short Satin Silk Bridal Party Robe with Oblique V-Neck Wine Red

Vlazom$11.494.4★10,279 rev

Vlazom Womens Kimono Robes Satin Silk Bridal Party Robe with Oblique V-Neck

Vlazom$10.744.4★10,279 rev

ASIDEMOND Womens Short Silky Satin Kimono Robe Bridal Bridesmaid Wedding Party Sleepwear with Pockets Red XL

ASIDEMOND$7.714.5★58 rev

Inner Wish Womens Plush Fleece Robe Highly Absorbent Cozy Warm Bathrobe Fuzzy Female Spa Robe With Pockets BURGUNDY L/XL

Inner Wish$21.224.6★1,414 rev

Newest

by launch date

ASIDEMOND Womens Short Silky Satin Kimono Robe Bridal Bridesmaid Wedding Party Sleepwear with Pockets Red XL

ASIDEMOND$7.7158 rev

6mo ago

OYOANGLE Womens Long Robes Kimono Elegant Lightweight Knit V Neck Bathrobe Soft Sleepwear Casual Bath Robe Red Small

OYOANGLE$31.6748 rev

8mo ago

Avidlove Mesh Lingerie Robe Sets for Women Sexy Nightgown Long Sleeve Kimono Ruffle Nighty With Thong Red XL

Avidlove$9.9877 rev

9mo ago

Avidlove Mesh Lingerie Robe Sets for Women Sexy Nightgown Long Sleeve Kimono Ruffle Nighty With Thong Red L

Avidlove$10.0877 rev

9mo ago

Ekouaer Women Robes Knee Length Knit Kimono Bathrobe Lightweight 3/4 Sleeve Soft Sleepwear V neck Casual Ladies Loungewear Red S

Ekouaer$23.031,101 rev

11mo ago

What buyers say about red robe

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall16%

“Very comfortable”

Soft Feel16%

“It is soft material”

Warmth15%

“keeps me warm”

Size-Overall10%

“Excellent fit”

Quality-Overall9%

“It had a lot of good review”

Color7%

“Beautiful color”

Advertised Vs Actual Product5%

“As advertised”

Weight Light3%

“Not heavy”

Value For Money3%

“Good for the price”

Material Quality2%

“Comfy material”

What buyers complain about

Size-Overall13%

“too big to the s size”

Thickness11%

“This is not for my thick girls”

Thin8%

“Too thin”

Material Quality8%

“Cheap material”

Quality-Overall5%

“Its cheap and it shows”

Pockets/Compartments3%

“No pockets”

Design-Overall3%

“Poorly constructed”

Functionality-Overall3%

“didn't help”

Stitch/Finish/Polish2%

“belt are sown in the wrong spot”

Arm Fit2%

“The arms don't even go down to my wrists”

Top return reasons

Size-Overall35%

Length9%

Color9%

Material Quality8%

Thin6%

Sleeve Fit5%

Chest Fit4%

Advertised Vs Actual Product3%

Quality-Overall3%

Waist Fit3%

Common questions

Is red robe profitable to sell on Amazon United States?: The niche generates $26K/yr across 44 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -53.0%. Flapen's verdict: Skip it (38/100).
How competitive is the red robe niche?: 24 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in red robe?: Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 5.8% — above our launch gate.
When does demand for red robe peak?: Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the red robe niche?: Listings span $7.71–$37.94; the average listing price is $18.54 (sweet spot $15–$100). The average incumbent carries 5,348 reviews — the moat a new listing must climb.