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Red Robe

Fail

Demand is soft, at -53.0% this quarter, so Red Robe is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$26K/yr272K searches / yr
90-day growth
-53.0%search demand this quarter
Competition
37%top-5 click share · 24 brands · 30 sellers

Flapen Score

Red Robe against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Red Robe is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Robe market on Amazon at a glance

Shoppers on Amazon United States searched for Red Robe 272K times last year and spent an estimated $26K. The top 5 brands take 54% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-53.0%
Conversion, latest week
0.5%
Market size, estimated
$26Ka year
Peak month
October5.5× the quietest month
Top search term
red robe113K searches a year

02 · Price

A sale here is worth $18.54.

Listings sell for $18.54 on average, from $7.71 to $37.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.54 that is $0 to $2K a year per listing.

Average price
$18.54inside the $15 to $100 sweet spot
Price range
$7.71–$37.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #260 within Sleep & Lounge. It carries 5,348 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#260in Sleep & Lounge
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
5,348per listing
Listings tracked
44

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Red Robe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

30

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

37%

Top 20: 70%

Open market

41%

  • Brand 122%
  • Brand 214%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Red Robe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Red Robe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red robe113K/yr
  • red robe women39K/yr
  • red silk robe29K/yr
  • burgundy robe14K/yr
  • red satin robe14K/yr
  • red robes7K/yr
  • red silk robe women7K/yr
  • red satin robes for women5K/yr
  • red robes for women6K/yr
  • burgundy robes for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Robe

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
5.8%of orders come back
“too big to the s size”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Red Robe questions

Answered from the same tracked data.